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Smarter Building Materials Marketing
If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
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5 Elements Manufacturers Can A/B Test Right Now to Drive Results
How confident are you that your headlines or CTAs are truly the best choices? We’re diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.
How DecksDirect Is Disrupting Building Materials Sales
We’ve always said your online presence should be your best salesperson, and our guest this week indulged us with a great discussion on the world of ecommerce. Building materials brands have a huge opportunity when it comes to online sales, and we think everyone will want to learn more.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
How Images & Video Can Improve Conversions & Sales For Building Materials Manufacturers
One of the most overlooked parts of the sales process for manufacturers is the visual component to the purchasing decision. If you’re planning out your marketing content for next year, it’s time to prioritize — and imagery is a great place to start when it comes to boosting your sales.
How Cameron Ashley Successfully Launched Their Ecommerce Website
The rise of eCommerce has found its way into the construction industry, leaving manufacturers with questions about how digital selling might disrupt their business. Learn how one building materials dealer has embraced eCommerce as a part of their daily business — it even resulted in a million-dollar day for their product sales.
Building Materials e-Commerce Strategies that Improve In-Store Results
eCommerce is typically seen as a way to grow sales and get closer to the customer. But there's actually a key benefit to selling online that most people don't think about and it applies to in-store sales as well.
eCommerce Strategies for Building Materials: How to Start, Grow & Scale
eCommerce is probably one of the most polarizing topics in the building materials manufacturing industry.
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