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Smarter Building Materials Marketing

Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.

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POPULAR EPISODES

EPISODE 169

How To Solve Labor Shortage in Building Materials

The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.

EPISODE 177

TikTok Star Tony Piloseno on Being Fired To Building a Brand

He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.

EPISODE 172

Shark Tank Winner Joe Altieri On Building Brands That Disrupt

This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.

EPISODE 174

How To Get More User-Generated Photos of Your Building Products

Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.

About

THE SHOW

WHO

Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.

WHAT

We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Zach Beth

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Episode 254

AI Applications in Building Materials Industry: Strategies to Boost Efficiency and Stay Competitive

You don’t have to “go all in” with AI in order for it to help you create a more efficient workflow that will free you up to spend more time on what really matters. In this episode of Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov follow up their conversation with Fran Walker, the Director of Marketing at Trim-Tex. They talk about how implementing AI in your business can streamline processes, enhance productivity, and level the playing field against competitors with larger budgets.

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Episode 253

How One Manufacturer is Integrating AI to Gain Efficiency and Stay Ahead of Competitors

AI integration in your operations could be the game-changer for your building materials business. From enhancing customer engagement to revolutionizing installation procedures, the future of AI offers untapped potential to streamline processes and outperform competition. In this episode of the Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov discuss some exciting applications of AI with Fran Walker, the Director of Marketing at Trim-Tex.

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Episode 252

The Biggest Missing Piece in B2B Sales Training: Thoughts From Beth and Zach

Beth and Zach reflect on their conversation with Tim Rethlake, recapping the evolving role of the salesperson and why adapting to the changes is crucial for staying competitive in today's market.

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Episode 251

The Biggest Missing Piece in B2B Sales Training

Most sales organizations in the building materials industry are failing to equip their teams with the right skills, leading to high turnover and missed opportunities. Learn how a shift from product training to sales story training can transform your team's success and drive your business forward.

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Episode 250

Effective Scale and Growth Tactics in Uncertain Economic Conditions

Discover the dynamic interplay between customer-driven market demands and strategic pricing in the building materials industry. Learn how these forces shape product availability, influence business strategies and ultimately determine competitive success.

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Episode 249

Trends, Threats and Opportunities in the Building Materials Industry

As the construction landscape shifts, unforeseen challenges and innovations are redrawing the blueprint of success. Discover how emerging trends, from artificial intelligence pricing strategies to service-oriented product offerings, are shaping the building materials industry and could redefine your bottom line.

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Episode 248

Email Marketing Updates: Navigating New Regulations

Hear about the latest changes in email deliverability that are set to impact businesses in a big way. Learn about the new requirements from major email providers and how these changes could affect your marketing and sales initiatives.

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Episode 247

Embracing Innovation: How Distributors Can Enhance Customer Experiences

The evolution of distributor-customer relationships and the impact of online education on consumer behavior are reshaping the building materials industry. Understanding these shifts and adapting your marketing and distribution strategies is crucial for staying ahead in an increasingly competitive market.

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