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Smarter Building Materials Marketing
If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
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Why Building Materials Manufacturers Should Measure for Momentum
Do you know the best way to create a relationship with your audience? In this episode, Zach and Beth talk to their guest about the changes happening in the market, specifically in relation to builders, contractors and other audiences that manufacturers target.
3 Strategies For Building Product Companies That Still Hold True After 200 Episodes
In the 200th episode of the Smarter Building Materials Marketing podcast, Zach and Beth break down three strategies that are as true today as they were in the first episode.
How To Differentiate Your Building Products to Win More Builders
Differentiating your product to builders doesn’t mean you have to engage in a price race to the bottom. In this episode, our guest explains how you can build relationships with builders through true differentiation — without sacrificing your margin.
Lessons From 2022: The Five Most Popular Episodes of the Smarter Building Materials Marketing Podcast
It’s that time of the year! In this week’s episode, Zach and Beth take a trip down memory lane to recap their key takeaways from five of the most popular episodes of 2022.
How Building Materials Manufacturers Can Convert Contractors to Customers
Converting contractors — or any audience segment — doesn’t have to be as hard as you think — or so says today’s guest. In this jam-packed episode, our guest explains the importance of imagery, how to convert contractors to customers, how to market to multiple audiences and more.
3 Sales Strategies To Connect With Customers To Win in New Markets
How can manufacturers sell more successfully to their customers and gain new ones? There are all kinds of ways to find customers, but today’s guest talks with us about the best ways to connect with customers, online and in person, in new markets.
Google Analytics 4: What Building Materials Marketers Need to Know
Google announced (another) update to how they’ll handle tracking website traffic, and the changes will have a significant effect on how anyone with a website gets information on their site visitors. Today’s episode covers what every manufacturer and building materials brand needs to know about the update and how to prepare for it.
How to Sell Building Projects and Products More Quickly
The way we are building homes has changed—and the way that today’s homeowner wants to buy is also changing. Today’s guest breaks down the changes that are happening in the marketplace, building technology and what this means for builders and manufacturers in today’s real estate environment.
Going Virtual: Visualizers and the Future of Building Product Samples
Our podcast guest this week has a front-row seat to the future of building product sales. Beth talked with Josh Ruff from Roomvo about how manufacturers can make the online and in-store sales experience more seamless for customers — but check out the full episode for some predictions about the future of building materials and product samples.
The Exciting Intersection of Influencer Marketing and Building Products
Influencer marketing can help brands reach more of an audience online with the help and partnership of the right person. Today’s guest brings their experience and insight to the show to talk about the intersection of influencer marketing and building materials and how brands can benefit.
Building Materials Sustainability: “This Is The Time to Double Down”
This week’s episode was a global affair — not just because our guest lives halfway across the world, but because of the issue of climate change and the risks we all face today. We dig deep into the topic of sustainability and how manufacturers can guarantee a future for our planet: a topic that’s heavy on everyone’s mind.
3 Questions Building Materials Manufacturers Are Asking Ahead of 2023
This week, Zach’s co-host is Grant Farnsworth, the President of The Farnsworth Group, a market research company in the building product space. We discuss the questions manufacturers are asking to help them make strategic decisions for long-term growth.
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