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Smarter Building Materials Marketing
If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
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Navigating AI in Photography: Opportunities & Limitations for Manufacturers
Hear from the “Official Photographer of the Home Building Industry” on the impact of AI on photography, the importance of copyright protection and how to create captivating visuals for builders and architects.
Creating Value and Growing an Audience Through YouTube
Building a social media presence is essential for everyone in the building materials industry. But with so many platforms, where do you start? This week’s guest explains why YouTube is the best platform to grow your audience and bring them value.
5 Elements Manufacturers Can A/B Test Right Now to Drive Results
How confident are you that your headlines or CTAs are truly the best choices? We’re diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.
How Building Materials Manufacturers Can Focus on Value Services With a Commodity Product
When you compete on millimeters and price, it becomes a race to the bottom. This week’s guest shares how emphasizing value and building strategic partnerships with customers can help you move beyond price and cultivate lasting relationships.
How Building Materials Manufacturers Can Reach Niche Audiences & Specialty Trades
Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms.
Social Media Changes: What Manufacturers Need to Know Right Now
Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. Learn what’s changed recently and what you should focus on in the future.
How Building Product Manufacturers Get Selected By Interior Designers
Are you guilty of lumping architects and interior designers together in your marketing plans? Today's guest explains why you should be separating those two groups and how you can get designers' attention.
The Winners and Losers of IBS/KBIS 2023
Fresh off the plane home from the 2023 International Builders' Show, Zach, Beth and Steve talk about their initial thoughts and feedback of the event overall. They also name their biggest winners — and losers.
What the Building Materials Industry Needs to Know About ChatGPT
ChatGPT is the latest buzzword in the marketing world, and many building materials manufacturers are unsure of what it means for them. In this episode, we give an overview of what ChatGPT is and what it means for the building materials industry.
Why Building Materials Manufacturers Should Measure for Momentum
Do you know the best way to create a relationship with your audience? In this episode, Zach and Beth talk to their guest about the changes happening in the market, specifically in relation to builders, contractors and other audiences that manufacturers target.
Lessons From 2022: The Five Most Popular Episodes of the Smarter Building Materials Marketing Podcast
It’s that time of the year! In this week’s episode, Zach and Beth take a trip down memory lane to recap their key takeaways from five of the most popular episodes of 2022.
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