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Smarter Building Materials Marketing

Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.

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POPULAR EPISODES

EPISODE 169

How To Solve Labor Shortage in Building Materials

The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.

EPISODE 177

TikTok Star Tony Piloseno on Being Fired To Building a Brand

He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.

EPISODE 172

Shark Tank Winner Joe Altieri On Building Brands That Disrupt

This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.

EPISODE 174

How To Get More User-Generated Photos of Your Building Products

Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.

About

THE SHOW

WHO

Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.

WHAT

We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Zach Beth

All Episodes

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SBMM 236 How Manufacturers Can Attract Builders with Social Media
Episode 236

How to Attract More Builders with Social Media

Leveraging platforms like YouTube and Instagram isn't just trendy — it's essential for feeding builders the information they are actually looking for. Tune in as this week's guest, Matt Risigner shares invaluable insights on how manufacturers can use social media to not just reach but truly engage with more builders.

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Navigating AI in Photography Opportunities Limitations for Manufacturers
Episode 231

Navigating AI in Photography: Opportunities & Limitations for Manufacturers

Hear from the “Official Photographer of the Home Building Industry” on the impact of AI on photography, the importance of copyright protection and how to create captivating visuals for builders and architects.

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A screenshot from Premier Outdoor Living’s Youtube channel. There are several videos listed, along with a banner image.
Episode 225

Creating Value and Growing an Audience Through YouTube

Building a social media presence is essential for everyone in the building materials industry. But with so many platforms, where do you start? This week’s guest explains why YouTube is the best platform to grow your audience and bring them value.

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222 5 Elements Manufacturers Can AB Test Right Now to Drive Results
Episode 222

5 Elements Manufacturers Can A/B Test Right Now to Drive Results

How confident are you that your headlines or CTAs are truly the best choices? We’re diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.

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220 How Building Materials Manufacturers Can Focus on Value Services with a Commodity Product
Episode 220

How Building Materials Manufacturers Can Focus on Value Services With a Commodity Product

When you compete on millimeters and price, it becomes a race to the bottom. This week’s guest shares how emphasizing value and building strategic partnerships with customers can help you move beyond price and cultivate lasting relationships.

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216 How Building Materials Manufacturers Can Reach Niche Audiences Specialty Trades Banner
Episode 216

How Building Materials Manufacturers Can Reach Niche Audiences & Specialty Trades

Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms.

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215 Social Media Changes What Manufacturers Need to Know Right Now Banner
Episode 214

Social Media Changes: What Manufacturers Need to Know Right Now

Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. Learn what’s changed recently and what you should focus on in the future.

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205 How Building Product Manufacturers Get Selected By Interior Designers Banner
Episode 205

How Building Product Manufacturers Get Selected By Interior Designers

Are you guilty of lumping architects and interior designers together in your marketing plans? Today's guest explains why you should be separating those two groups and how you can get designers' attention.

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