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Smarter Building Materials Marketing
If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
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What the Building Materials Industry Needs to Know About ChatGPT
ChatGPT is the latest buzzword in the marketing world, and many building materials manufacturers are unsure of what it means for them. In this episode, we give an overview of what ChatGPT is and what it means for the building materials industry.
Why Building Materials Manufacturers Should Measure for Momentum
Do you know the best way to create a relationship with your audience? In this episode, Zach and Beth talk to their guest about the changes happening in the market, specifically in relation to builders, contractors and other audiences that manufacturers target.
Lessons From 2022: The Five Most Popular Episodes of the Smarter Building Materials Marketing Podcast
It’s that time of the year! In this week’s episode, Zach and Beth take a trip down memory lane to recap their key takeaways from five of the most popular episodes of 2022.
How To Engage Architects: Using Education To Win Over Your Audience
In building materials, one of our biggest audiences is architects. This episode is all about how to not only target one of our favorite communities but how to educate and engage the modern architect.
How Building Materials Companies Can Create Content That Educates & Retains Skilled Workers
The content you create for your building materials brand can be leveraged in ways that might change our industry’s labor issues. This week’s episode reveals some incredible ways we might support solutions for the labor shortage — all through more compelling content.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
How Building Materials Manufacturers Can Drive Customers Online and In Stores
We talk quite a bit about the online experience for your customers, but what if you want to ensure a pleasant in-store purchase of your product? This episode is all about creating a positive and frictionless customer journey, and you’ll want to take notes on each step.
All About CEUs: The ROI of Education in Building Materials
Educating your customers and giving them more opportunities to learn is such a valuable resource and service in the building materials industry today. Some manufacturers do this well — but some don’t. We talk with an education expert about how more BPMs in the industry can get it right.
How To Create a Competitive Advantage Through Education
By offering free education, insights and community, manufacturers can build trust with their customers and prospects. That kind of trust gives businesses a serious competitive advantage, but not everyone does it right.
The Top 5 Types of Content Building Materials Manufacturers Need in 2022
Content is a hot topic here at Venveo, but this week’s show gets specific about five types of content you need to put on the calendar next year. If you stick around until the end you’ll get a bonus tip from Beth. The content building materials manufacturers create can make a big impact on their brand in 2022. Are you ready to level up your marketing?
How Images & Video Can Improve Conversions & Sales For Building Materials Manufacturers
One of the most overlooked parts of the sales process for manufacturers is the visual component to the purchasing decision. If you’re planning out your marketing content for next year, it’s time to prioritize — and imagery is a great place to start when it comes to boosting your sales.
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