Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
How to Attract More Builders with Social Media
Leveraging platforms like YouTube and Instagram isn't just trendy — it's essential for feeding builders the information they are actually looking for. Tune in as this week's guest, Matt Risigner shares invaluable insights on how manufacturers can use social media to not just reach but truly engage with more builders.
Navigating AI in Photography: Opportunities & Limitations for Manufacturers
Hear from the “Official Photographer of the Home Building Industry” on the impact of AI on photography, the importance of copyright protection and how to create captivating visuals for builders and architects.
Creating Value and Growing an Audience Through YouTube
Building a social media presence is essential for everyone in the building materials industry. But with so many platforms, where do you start? This week’s guest explains why YouTube is the best platform to grow your audience and bring them value.
5 Elements Manufacturers Can A/B Test Right Now to Drive Results
How confident are you that your headlines or CTAs are truly the best choices? We’re diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.
How Building Materials Manufacturers Can Focus on Value Services With a Commodity Product
When you compete on millimeters and price, it becomes a race to the bottom. This week’s guest shares how emphasizing value and building strategic partnerships with customers can help you move beyond price and cultivate lasting relationships.
How Building Materials Manufacturers Can Reach Niche Audiences & Specialty Trades
Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms.
Social Media Changes: What Manufacturers Need to Know Right Now
Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. Learn what’s changed recently and what you should focus on in the future.
How Building Product Manufacturers Get Selected By Interior Designers
Are you guilty of lumping architects and interior designers together in your marketing plans? Today's guest explains why you should be separating those two groups and how you can get designers' attention.
