Smarter Building Materials Marketing

Content is a hot topic here at Venveo, but this week’s show gets specific about five types of content you need to put on the calendar next year. If you stick around until the end you’ll get a bonus tip from Beth. The content building materials manufacturers create can make a big impact on their brand in 2022. Are you ready to level up your marketing?

One of the most overlooked parts of the sales process for manufacturers is the visual component to the purchasing decision. If you’re planning out your marketing content for next year, it’s time to prioritize — and imagery is a great place to start when it comes to boosting your sales.

This episode is an exploration of the professional installer and trade industry and what they want from building materials manufacturers. Plus, what does the future of the trades look like? And how can manufacturers ensure that their future is a little brighter?

Interior designers are constantly changing in their design techniques and methods. As a building material manufacturer, you've got to stay ahead and stay alongside of those shifts to make sure that you can help and be a part of the specification when it comes time to the sale.

In uncertain economic conditions, it’s hard to know how to make a big business move. Many companies are navigating new ways to sell during, since tried and true face-to-face approaches aren’t available. Now imagine the challenge of launching a new product during a pandemic

Digital transformation isn’t an overnight process, it’s a journey. Here’s one manufacturer who is ready to share insights on what's worked, what hasn't, things to think about and what to avoid when you're going down this path, as well as some of their success.

Whether you’re a small business or an international manufacturer, you hear a lot about social media and how to get customers to follow you, like your content and engage with what you’re sharing. But greater value may come when we go after very specific, unique people that meet your ideal customer profile. Here’s how one manufacturer does just that.

One of the things that every single building products company out there needs to be doing is helping their audience and their customers sell virtually more effectively. There are jobs and opportunities out there, but many people are uncomfortable with how to use and leverage digital technology to get through the noise and actually land the sale.

With the rise of visualizers, configurators and other online tools, should building materials manufacturers be considering augmented reality and virtual reality apps as part of their sales and marketing strategy? We talk to one manufacturer who thinks they should and how to make them successful.

Whether you usually listen to us at work, in the car, or on the jobsite, your working conditions are probably very different this week. We felt it was important to acknowledge how suddenly times have changed, and what building materials companies can do to navigate the uncertain road ahead.

As business owners, and even as human beings, we love to celebrate our successes, but today’s guest is here to talk about why failing is just as important — and maybe even more so — when it comes to driving growth.

We talk a lot about digital marketing on this show. Okay, it’s all we talk about, along with the value it brings. But that doesn’t mean you have to take our word for it. Listen to this manufacturer talk about why content and digital marketing are almost all they need to run a nationwide business.