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Smarter Building Materials Marketing

Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.

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POPULAR EPISODES

EPISODE 169

How To Solve Labor Shortage in Building Materials

The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.

EPISODE 177

TikTok Star Tony Piloseno on Being Fired To Building a Brand

He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.

EPISODE 172

Shark Tank Winner Joe Altieri On Building Brands That Disrupt

This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.

EPISODE 174

How To Get More User-Generated Photos of Your Building Products

Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.

About

THE SHOW

WHO

Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.

WHAT

We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Zach Beth

All Episodes

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203 The Winners and Losers of IBS KBIS 2023 Banner
Episode 203

The Winners and Losers of IBS/KBIS 2023

Fresh off the plane home from the 2023 International Builders' Show, Zach, Beth and Steve talk about their initial thoughts and feedback of the event overall. They also name their biggest winners — and losers.

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202 What the Building Materials Industry Needs to Know About Chat GPT Banner
Episode 202

What the Building Materials Industry Needs to Know About ChatGPT

ChatGPT is the latest buzzword in the marketing world, and many building materials manufacturers are unsure of what it means for them. In this episode, we give an overview of what ChatGPT is and what it means for the building materials industry.

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SBMM 201 Why Building Materials Manufactuers Should Measure by Momentum Banner
Episode 201

Why Building Materials Manufacturers Should Measure for Momentum

Do you know the best way to create a relationship with your audience? In this episode, Zach and Beth talk to their guest about the changes happening in the market, specifically in relation to builders, contractors and other audiences that manufacturers target.

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Zach Beth
Episode 198

Lessons From 2022: The Five Most Popular Episodes of the Smarter Building Materials Marketing Podcast

It’s that time of the year! In this week’s episode, Zach and Beth take a trip down memory lane to recap their key takeaways from five of the most popular episodes of 2022.

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SBMM 182 AIA Banner
Episode 182

How To Engage Architects: Using Education To Win Over Your Audience

In building materials, one of our biggest audiences is architects. This episode is all about how to not only target one of our favorite communities but how to educate and engage the modern architect.

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175 How Building Materials Companies Can Create Content That Educates Retains Skilled Workers Banner
Episode 175

How Building Materials Companies Can Create Content That Educates & Retains Skilled Workers

The content you create for your building materials brand can be leveraged in ways that might change our industry’s labor issues. This week’s episode reveals some incredible ways we might support solutions for the labor shortage — all through more compelling content.

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174 How To Get More User Generated Photos of Your Building Materials Products Banner
Episode 174

How To Get More User-Generated Photos of Your Building Products

Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.

View Episode Detail
BILT Banner
Episode 169

How To Solve Labor Shortage in Building Materials

The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.

View Episode Detail
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