Companies we've had on the show
Top iTunes Building Product Podcast
We Host Some of the Smartest Minds in Building Materials
FOUNDER & CEO
VICE PRESIDENT OF INDUSTRY MARKETING
MANAGING DIRECTOR OF CORPORATE PARTNERSHIPS
Smarter Building Materials Marketing
If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
Filter By Topic or Audience
Navigating a Building Materials Marketing Digital Transformation
Digital transformation isn’t an overnight process, it’s a journey. Here’s one manufacturer who is ready to share insights on what's worked, what hasn't, things to think about and what to avoid when you're going down this path, as well as some of their success.
How Building Materials Can Use Social Media to Drive Sales
Whether you’re a small business or an international manufacturer, you hear a lot about social media and how to get customers to follow you, like your content and engage with what you’re sharing. But greater value may come when we go after very specific, unique people that meet your ideal customer profile. Here’s how one manufacturer does just that.
Building Materials Communication Shifts Needed During COVID-19
One of the things that every single building products company out there needs to be doing is helping their audience and their customers sell virtually more effectively. There are jobs and opportunities out there, but many people are uncomfortable with how to use and leverage digital technology to get through the noise and actually land the sale.
Building Materials Visualizers & Virtual Reality Strategies
With the rise of visualizers, configurators and other online tools, should building materials manufacturers be considering augmented reality and virtual reality apps as part of their sales and marketing strategy? We talk to one manufacturer who thinks they should and how to make them successful.
How Building Materials Companies Can Navigate Change During the Coronavirus Crisis
Whether you usually listen to us at work, in the car, or on the jobsite, your working conditions are probably very different this week. We felt it was important to acknowledge how suddenly times have changed, and what building materials companies can do to navigate the uncertain road ahead.
How Building Materials Can Embrace Failure to Drive Change
As business owners, and even as human beings, we love to celebrate our successes, but today’s guest is here to talk about why failing is just as important — and maybe even more so — when it comes to driving growth.
How One Manufacturer Is Driving Demand Through Content
We talk a lot about digital marketing on this show. Okay, it’s all we talk about, along with the value it brings. But that doesn’t mean you have to take our word for it. Listen to this manufacturer talk about why content and digital marketing are almost all they need to run a nationwide business.
3 Types of Content that Every Manufacturer Needs to Drive SEO and Awareness
Learn about the 3 types of content you need to have on your site in order to drive SEO rankings and build brand awareness.
How One Manufacturer Creates Raving Fans Using Content Marketing
Does content marketing really work? Find out how one manufacturer is doing content marketing so well that he's developed a fan base of customers so loyal, he can recommend competitor's products and they still come back to buy from him.
Influencer Marketing for Building Materials: How to Drive ROI and Awareness
Learn how influencer marketing can benefit your business and how to get started.
Tell Us About Your Company & Discover How We Can Help Your Business Grow