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Smarter Building Materials Marketing
If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
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How Building Materials Manufacturers Can Use Upstream Marketing To Increase Product Sales
A lot of manufacturers target their buyer audience in marketing, and cater their message just to them, whether that’s homeowners, suppliers or contractors. But that strategy can fall short, and there’s a potential to miss out on sales if you’re only marketing to the person who writes the check.
Deep Dive: Building Materials Data & How Your Customers Want To Shop
We’re going deep into the way your audience — architects, designers, builders, contractors and DIYers — researches, finds and buys building products. We are giving building materials manufacturers a sneak peek at the latest market research from the industry — and some of the highlights might surprise you.
Navigating Generational Shifts in Construction & the Role of Value Engineering
Manufacturers today have a lot of competition. They have to market themselves strategically so that architects and designers will specify them on a project. But with the right tactics, you can stand out from other building materials brands and keep your products in the spec.
How One Manufacturer Is Hacking the Labor Shortage
The construction labor shortage is one of the biggest problems we’re facing in the building materials industry today. But there’s one manufacturer who has tackled that issue head-on, and their sales have grown exponentially because of the solutions they’ve come up with.
Will Katerra Last: The Future of the Lumber Dealer
Are you wondering what all the recent shifts in the building materials industry mean for the next era of construction? Whether it’s broader adoption of technology or more vertical integration in businesses, we explore what’s going to happen to the lumber dealer and ConTech companies like Katerra.
The Intersection of Housing and Human Behavior
How often do those of us in the building industry really consider how humans behave in their built environments? For architects like Dan Swift, it’s always top of mind. He gave us some awesome insights on how building materials brands will need to navigate the very near future of home construction.
Selling to Multifamily Home Builders: 5 Simple Strategies for Building Product Manufacturers
How effective is your multifamily builder/developer marketing and sales strategy? One size doesn’t fit all. This week, we explore what's happening in the multifamily space, as well as what building materials manufacturers can be doing to better serve and support the needs of developers.
Entry-Level Housing: How Building Materials Manufacturers Can Partner With Builders
The housing market has shifted dramatically, becoming increasingly more expensive. If you’re wondering how to effectively sell to builders and take advantage of the recent changes in new construction, including the need for entry-level housing, we’ve got a few great ideas for you.
How to Reach Residential Builders Now and Into 2021
Residential construction is hotter than ever thanks to COVID-19 and people’s desire to gain more space to be quarantine in. How can manufacturers reach builders to gain share in this wave of current demand, as well as future market conditions?
Selling to Contractors in a Post-COVID Building Materials Marketplace
To avoid racing to the bottom on price, you want to sell your brand, not your product. But what happens when your brand is so well-established that your company name becomes synonymous with similar products, even from the competition? We talk to one manufacturer on how they keep selling to contractors, even as the market around them evolves.
How COVID Is Impacting the Real Estate Market
It would be great if we had a crystal ball that told us exactly what the home building and real estate markets are going to look like after COVID, but we don’t. We do, however, have the next best thing: Real insight from a real estate consulting expert.
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