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If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
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Navigating Lumber Prices in 2023: The Role of Futures and Risk Management
Once again, the volatility of lumber prices is a hot topic. But basic pricing isn’t all you need to know about lumber. This week’s guests discuss how futures and risk management play a big role in lumber pricing and those who buy it.
How To Get Your Building Products Spec’d in an Architect’s Project
Manufacturers know they need to get an architect’s attention in order to get in a spec, but what’s the best way to do it? This week’s guest talks about how to build relationships with architects, and he knows what he’s talking about as an architect himself.
The Winners and Losers of IBS/KBIS 2023
Fresh off the plane home from the 2023 International Builders' Show, Zach, Beth and Steve talk about their initial thoughts and feedback of the event overall. They also name their biggest winners — and losers.
Why Building Materials Manufacturers Should Measure for Momentum
Do you know the best way to create a relationship with your audience? In this episode, Zach and Beth talk to their guest about the changes happening in the market, specifically in relation to builders, contractors and other audiences that manufacturers target.
3 Strategies For Building Product Companies That Still Hold True After 200 Episodes
In the 200th episode of the Smarter Building Materials Marketing podcast, Zach and Beth break down three strategies that are as true today as they were in the first episode.
Lessons From 2022: The Five Most Popular Episodes of the Smarter Building Materials Marketing Podcast
It’s that time of the year! In this week’s episode, Zach and Beth take a trip down memory lane to recap their key takeaways from five of the most popular episodes of 2022.
How Building Materials Manufacturers Can Convert Contractors to Customers
Converting contractors — or any audience segment — doesn’t have to be as hard as you think — or so says today’s guest. In this jam-packed episode, our guest explains the importance of imagery, how to convert contractors to customers, how to market to multiple audiences and more.
3 Sales Strategies To Connect With Customers To Win in New Markets
How can manufacturers sell more successfully to their customers and gain new ones? There are all kinds of ways to find customers, but today’s guest talks with us about the best ways to connect with customers, online and in person, in new markets.
3 Questions Building Materials Manufacturers Are Asking Ahead of 2023
This week, Zach’s co-host is Grant Farnsworth, the President of The Farnsworth Group, a market research company in the building product space. We discuss the questions manufacturers are asking to help them make strategic decisions for long-term growth.
The Edge of Evolution: Recruiting Skilled Labor in a Gig Economy
It’s a new world of work out there, and finding skilled labor in the workforce has been a challenge for everyone in the building materials industry. This episode is a must-listen for brands, builders and anybody who wants to recruit talent in today’s gig economy.
Predictions and Possibilities For Growth in the Building Materials Industry
We’re diving into digital marketing, supply channel conflict and industry prediction with Mark Mitchell, one of our favorite experts in the building materials industry. You’ll want to take notes when you listen to this one!
How Building Materials Companies Can Create Content That Educates & Retains Skilled Workers
The content you create for your building materials brand can be leveraged in ways that might change our industry’s labor issues. This week’s episode reveals some incredible ways we might support solutions for the labor shortage — all through more compelling content.
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