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How To Increase Profits by Owning the Manufacturing and Installation of Products
This week’s episode comes to you from the Association of the Wall and Ceiling Industry (AWCI) trade show floor. We wanted to hear from contractors and manufacturers who are dealing with the challenges of today’s industry — so we chatted with someone who’s both and has seen all of it.
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
Solutions for the Labor Shortage: How Manufacturers Can Help
Our guests on this week’s episode are spearheading an important solution: the construction industry’s labor shortage problem. It's a fascinating episode about partnerships, skilled trades and the future of labor in the construction industry.
How Building Materials Companies Can Reach Hispanic Contractors
One of the most common questions we gets from manufacturers is “Should we translate our website into Spanish?" The answer is always a resounding, “Yes!” But for some manufacturers that might feel like a daunting task, so we break down this process with an expert.
How Manufacturers Can Reach Architects and Contractors in 2022
A crucial key to making your brand an industry leader is by differentiating it from competitors. Identifying your audiences’ wants and needs is a great start, but understanding how to reach them should be first and foremost. The moment your brand becomes top-of-mind for customers, you’re on your way to big success.
How Sustainability Can Increase Building Materials Sales
Is it possible to be a sustainable manufacturer and stay ahead in today’s construction industry? Here’s how one lumber company’s zero waste business practices are helping them drive more profit.
How Manufacturers Can Get Builders To Try New Products
What’s getting builders to switch the products they typically build with? While builders and other construction professionals aren’t known to adopt new products or materials readily, we’re finding that behavior has started to shift. This week’s episode explores why.
Content Marketing for Pros: What Contractors & Installers Want From Manufacturers
This episode is an exploration of the professional installer and trade industry and what they want from building materials manufacturers. Plus, what does the future of the trades look like? And how can manufacturers ensure that their future is a little brighter?
How One Developer Is Building Cities Amidst Land & Labor Shortages
What issues are ahead in land development and how will that affect the future of the construction industry? This week’s episode features an in-depth interview with a land developer who helps us understand the market from the inside out.
How Building Materials Manufacturers Can Use Upstream Marketing To Increase Product Sales
A lot of manufacturers target their buyer audience in marketing, and cater their message just to them, whether that’s homeowners, suppliers or contractors. But that strategy can fall short, and there’s a potential to miss out on sales if you’re only marketing to the person who writes the check.
Deep Dive: Building Materials Data & How Your Customers Want To Shop
We’re going deep into the way your audience — architects, designers, builders, contractors and DIYers — researches, finds and buys building products. We are giving building materials manufacturers a sneak peek at the latest market research from the industry — and some of the highlights might surprise you.
Navigating Generational Shifts in Construction & the Role of Value Engineering
Manufacturers today have a lot of competition. They have to market themselves strategically so that architects and designers will specify them on a project. But with the right tactics, you can stand out from other building materials brands and keep your products in the spec.
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