Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
Building Materials Communication Shifts Needed During COVID-19
One of the things that every single building products company out there needs to be doing is helping their audience and their customers sell virtually more effectively. There are jobs and opportunities out there, but many people are uncomfortable with how to use and leverage digital technology to get through the noise and actually land the sale.
Building Materials Visualizers & Virtual Reality Strategies
With the rise of visualizers, configurators and other online tools, should building materials manufacturers be considering augmented reality and virtual reality apps as part of their sales and marketing strategy? We talk to one manufacturer who thinks they should and how to make them successful.
How COVID Is Impacting the Real Estate Market
It would be great if we had a crystal ball that told us exactly what the home building and real estate markets are going to look like after COVID, but we don’t. We do, however, have the next best thing: Real insight from a real estate consulting expert.
How One Building Products Manufacturer Is Pivoting Their Marketing During COVID
How do your message and sales strategy need to change right now to take advantage of the current market we're in? This is a critical question every company in the building product space is asking as we navigate how to do business during COVID-19.
The Winning Marketing Pivot for Building Materials Companies in the Midst of COVID-19
In the midst of COVID-19, there is a strategy that winning companies will use as they pivot their marketing and sales. Let’s walk through a couple of things to grow awareness and close the door on the sale, whether it's today in this marketplace or post-COVID tomorrow.
How Building Materials Companies Can Navigate Change During the Coronavirus Crisis
Whether you usually listen to us at work, in the car, or on the jobsite, your working conditions are probably very different this week. We felt it was important to acknowledge how suddenly times have changed, and what building materials companies can do to navigate the uncertain road ahead.
How to Create Building Materials Pull-Through With Social Media
Relationship building with dealers and distributors is critical in the building materials space, but digital marketing — and especially social media — has changed how manufacturers sell their products. Here’s how one manufacturer has used social media to create pull-through demand and generate huge growth.
From Generic to Luxury Building Product: How One Company Made the Leap
Companies spend too much time thinking about their product when what they really need to be focusing on is their brand. Here’s how one entrepreneur stumbled onto his brand’s hidden superpower.
