Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
How One Manufacturer Is Driving Demand Through Content
We talk a lot about digital marketing on this show. Okay, it’s all we talk about, along with the value it brings. But that doesn’t mean you have to take our word for it. Listen to this manufacturer talk about why content and digital marketing are almost all they need to run a nationwide business.
How Unique Experiences in Building Materials Can Create a Full Pipeline
Creating exceptional experiences for your customers can turn first-time buyers into lifelong fans. Here’s how one manufacturer is creating unique experiences both online and offline to win customers for life.
Owning the End Consumer by Manufacturing and Distributing
Today's episode talks about how you can market when your company acts as both manufacturer and distributor, without losing touch with your partners in the pro channel.
3 Marketing Metrics That Matter in 2020
Data makes the world go round. But if it also makes your head spin, here are three marketing metrics that will help you gauge success in 2020.
How the Largest Building Materials Companies Stay Nimble & Drive Growth
This week, we’re talking about how even the biggest manufacturers need to stay nimble to keep on top of the changing market landscape, and how digital marketing does more than get your name out there.
5 Steps to Drive Demand for Local Partners to Increase Your Sales
The key to growing your manufacturing business is helping your local dealers and pros grow their businesses. When your local partners are selling more successfully to their end customers, they’ll purchase more from you.
China, Tariffs and Impacts on Building Materials
In this episode, we’re talking China, trade wars, the global economy and how it all relates back to building products.
Building Materials Pricing & Value Strategies
One of the main motivators and value communicators for any building product is also one of the least talked about. Let’s tackle pricing strategies head-on, including insights on mistakes that manufacturers are making with their as well as some examples of manufacturers that are doing it the right way.
