Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
How to Sell to Architects … According to an Architect
What if you could get an inside look at how architects want to learn about your product? Today’s episode does exactly that. Hear about how one architect is working with building materials manufacturers to develop architect-focused education that ultimately drives sales and increases product adoption.
How to Get Architects to Demand Your Product
How to get your foot in the door with architects is one of the questions we hear over and over again. To get architects to not only try your product, but to demand it for every specification, you need something they can not only see and try, but a product they truly believe will bring value to every design.
Home Depot vs. Lowe’s vs. Amazon: Where You Should Sell Your Building Materials Online
The audience that buys on Amazon is different than the audience that buys on HomeDepot.com and is different than the audience at Lowes.com. What most manufacturers don't know is that they need to have a strategy for each online distributor or retailer.
People Over Profits: A Building Materials Success Story
“People over profits” is a phrase we hear more and more from many areas of business. But when you really put your money behind your team and your values, it can be a huge point of differentiation and a great way to drive long-last relationships.
How Building Materials Can Embrace Failure to Drive Change
As business owners, and even as human beings, we love to celebrate our successes, but today’s guest is here to talk about why failing is just as important — and maybe even more so — when it comes to driving growth.
2020 Housing Market Projections
Residential construction is often seen as one of the biggest indicators of how the economy is performing. Listen as we talk to one of the leading experts on the subject about what they’re seeing in the coming years, what the means for our economy, and what’s next for new home construction and sales.
Making the Path to Purchase Easier for Building Materials Sales
Making it easy to do business with you is crucial, but it’s often difficult to make happen. Find out how one company is working hard to make business easy.
The Business of People in Building Products
If your company values talk about your people, then this is an episode you don’t want to miss. We’re looking at why the key to turning any company around starts with people, as well as the number one way to get them to perform for you.
