Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
3 Stats From 2020 That You Need To Know To Plan for 2021
Our first episode of 2021 is a little different. Zach has hand-picked three of the most significant statistics from the mountains of 2020 data that he believes will help you — building materials manufacturers — think strategically about your online presence in 2021.
Planning for 2021: Data on How Your Building Materials Audience Has Changed
Over the last several months, we’ve conducted research about the dramatic shifts currently occurring in the building materials market. After surveying over 2,000 DIYers and professionals, we’ve gained essential insights on how your products are being found and why they’re being purchased — and how to fix it if they aren’t.
The Most Important Changes to Make to Your Building Materials Website
People are spending more time than ever online, and key players in the building materials industry are no expectation. Let’s look at some common mistakes and quick fixes that you can make to your website today to continue to drive awareness, leads and sales.
How to Reach Residential Builders Now and Into 2021
Residential construction is hotter than ever thanks to COVID-19 and people’s desire to gain more space to be quarantine in. How can manufacturers reach builders to gain share in this wave of current demand, as well as future market conditions?
An Architect’s Perspective on the Shifts Happening in the AEC Industry
This week, Zach and Beth talk with Ben Glunz, the CEO of Anguleris Technologies, about what is happening with the AEC space during COVID.
How One Custom Home Builder Focused on Green to Drive Demand
This week, Zach and Beth talk with Casey Grey, founder of Conscious Builder, about meeting customers’ needs for specific building products and how he discovers them.
Strengthening Relationships With Channel Partners
This week, Zach and Beth talk with Bradley Hartmann from Behind Your Back Sales to discuss strategies on communicating with channel partners during the pandemic and how to build those relationships.
How Dealers Are Pivoting Around COVID
Zach and Beth are back! This week, they talk with lumber dealers, Ed Metzger and Ryan Scaife, to discuss how the industry has had to adjust with the ongoing pandemic.
