Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
How to Market to Interior Designers
Interior designers are constantly changing in their design techniques and methods. As a building material manufacturer, you've got to stay ahead and stay alongside of those shifts to make sure that you can help and be a part of the specification when it comes time to the sale.
Surging Demand for Building Materials
We’ve talked a lot about how manufacturers and dealers have successfully pivoted their business during COVID, but the truth is that not everyone is achieving success. If your business is feeling the pinch, there’s one key strategy you may be missing.
Selling Heavy Building Materials? Here's the Secret
COVID has changed everything, from the way we live, socialize, and shop, the way building materials manufacturers and distributors are reaching their customers. Whereas e-commerce used to be a “nice to have” feature, now it’s expected. But does it work for every part of the building materials sector?
How to Sell Building Materials Directly to the End User Without Creating Channel Conflict
For building materials manufacturers, growth often means getting closer to the customer. But selling direct can create conflict with your channel partners. Today we’re talking to one manufacturer about how they’re managing their channel and growing customer relationships at the same time.
Making the Change from Print to Digital in Building Materials Marketing
Undertaking a digital transformation can be a daunting task. Maybe you've been in print, with a lot of traditional marketing materials in place, but you want to make that shift to online and bring the business into the 21st century. It can feel overwhelming, but it’s the way more and more companies do business.
How to Launch a Building Materials Product During COVID
In uncertain economic conditions, it’s hard to know how to make a big business move. Many companies are navigating new ways to sell during, since tried and true face-to-face approaches aren’t available. Now imagine the challenge of launching a new product during a pandemic
Creating a COVID-Proof Building Materials Brand
Even during COVID, manufacturers want to know how to get closer to their customers and learn the real problems that they need help solving. The opportunities to meet face-to-face are less frequent, but that doesn’t mean you can’t still be present as a trusted partner.
The Value of Your Building Materials Branding
Your brand is becoming more and more important in today's marketplace. There are so many different ways to find products, so creating a brand that's not only memorable, but speaks to your audience's pain points is critical.
