Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
Why Building Materials Manufacturers Should Measure for Momentum
Do you know the best way to create a relationship with your audience? In this episode, Zach and Beth talk to their guest about the changes happening in the market, specifically in relation to builders, contractors and other audiences that manufacturers target.
3 Strategies For Building Product Companies That Still Hold True After 200 Episodes
In the 200th episode of the Smarter Building Materials Marketing podcast, Zach and Beth break down three strategies that are as true today as they were in the first episode.
How To Differentiate Your Building Products to Win More Builders
Differentiating your product to builders doesn’t mean you have to engage in a price race to the bottom. In this episode, our guest explains how you can build relationships with builders through true differentiation — without sacrificing your margin.
Lessons From 2022: The Five Most Popular Episodes of the Smarter Building Materials Marketing Podcast
It’s that time of the year! In this week’s episode, Zach and Beth take a trip down memory lane to recap their key takeaways from five of the most popular episodes of 2022.
How Building Materials Manufacturers Can Convert Contractors to Customers
Converting contractors — or any audience segment — doesn’t have to be as hard as you think — or so says today’s guest. In this jam-packed episode, our guest explains the importance of imagery, how to convert contractors to customers, how to market to multiple audiences and more.
3 Sales Strategies To Connect With Customers To Win in New Markets
How can manufacturers sell more successfully to their customers and gain new ones? There are all kinds of ways to find customers, but today’s guest talks with us about the best ways to connect with customers, online and in person, in new markets.
Google Analytics 4: What Building Materials Marketers Need to Know
Google announced (another) update to how they’ll handle tracking website traffic, and the changes will have a significant effect on how anyone with a website gets information on their site visitors. Today’s episode covers what every manufacturer and building materials brand needs to know about the update and how to prepare for it.
How to Sell Building Projects and Products More Quickly
The way we are building homes has changed—and the way that today’s homeowner wants to buy is also changing. Today’s guest breaks down the changes that are happening in the marketplace, building technology and what this means for builders and manufacturers in today’s real estate environment.
