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episode 249
episode 248
Ecommerce
Connect with buyers and drive ROI
Help your customers find you online
Build brand loyalty with valuable content
Precision Targeting with Programmatic Technology
Targeted Tactics for Acquiring Customers
Drive awareness & sales with influencers
Nurturing Leads Through Targeted Emails
Interactive tools and website applications
Position Your Brand for Success
Craft Your Online Presence for Success
Engage Users Across Multiple Platforms
Amplifying Reach Through Social Platforms
Crafting Impactful Narratives with Imagery
Data-Driven Decision Making for Success
Seamlessly Connecting Systems for Efficiency
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
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Founder & CEO, Flexscreen
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Vice President of Industry Marketing, Houzz
Chief Builder of Risinger Build and founder of the Build Show Network
CEO of John Burns Research and Consulting
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
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He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
How can our industry be more effective in adding — and elevating — women to our organizations? This week’s show is all about how building materials companies can grow and succeed in ways that bring in more women to the industry.
One of the biggest questions in building materials today is how shifts in the housing market will impact building products. There's a lot of uncertainty about what's going to happen with the economy, and that can dictate the way you market and sell your product.
In building materials, one of our biggest audiences is architects. This episode is all about how to not only target one of our favorite communities but how to educate and engage the modern architect.
What does it mean to build a brand with purpose? This week’s podcast is about creating building materials businesses for the greater good and leading people through conflict. Whether you’re managing a team of two or 200, this is an episode you’ll want to hear.
We’re diving into digital marketing, supply channel conflict and industry prediction with Mark Mitchell, one of our favorite experts in the building materials industry. You’ll want to take notes when you listen to this one!
The future of the building industry rests on the technology we’re using today. This week’s episode looks at the growing landscape of 3D-printed homes and how building materials companies can help builders and pros to adapt to a new kind of construction.
LinkedIn has over 800 million users in more than 200 countries today. It’s a powerful community where marketing and sales professionals in the building materials space can share content and support their business growth, all on one platform. And many of us could be using it more effectively.