Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
5 Macro Trends Impacting the Future of the Building Materials Industry
Technology is becoming more and more essential in the building materials industry, but that’s not the only thing to look out for. In this episode, our guest talks about five macro trends that manufacturers need to consider over the next three to five years.
Navigating Lumber Prices in 2023: The Role of Futures and Risk Management
Once again, the volatility of lumber prices is a hot topic. But basic pricing isn’t all you need to know about lumber. This week’s guests discuss how futures and risk management play a big role in lumber pricing and those who buy it.
Pricing Strategy Tips for Building Materials Manufacturers
Pricing is arguably one of the biggest levers a manufacturer can pull to create or pull back demand. This week’s guest talks to Zach about how to develop a successful pricing strategy.
How To Get Your Building Products Spec’d in an Architect’s Project
Manufacturers know they need to get an architect’s attention in order to get in a spec, but what’s the best way to do it? This week’s guest talks about how to build relationships with architects, and he knows what he’s talking about as an architect himself.
How Building Product Manufacturers Get Selected By Interior Designers
Are you guilty of lumping architects and interior designers together in your marketing plans? Today's guest explains why you should be separating those two groups and how you can get designers' attention.
How Manufacturers & Dealers Can Make the Move Into Prefab
Prefab construction is becoming more and more popular in the industry. But many dealers and manufacturers are scared of the risk prefab seems to bring. In this episode, we talk to a dealer who made the move into prefab and is seeing great success.
The Winners and Losers of IBS/KBIS 2023
Fresh off the plane home from the 2023 International Builders' Show, Zach, Beth and Steve talk about their initial thoughts and feedback of the event overall. They also name their biggest winners — and losers.
What the Building Materials Industry Needs to Know About ChatGPT
ChatGPT is the latest buzzword in the marketing world, and many building materials manufacturers are unsure of what it means for them. In this episode, we give an overview of what ChatGPT is and what it means for the building materials industry.
