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episode 249
episode 248
Ecommerce
Connect with buyers and drive ROI
Help your customers find you online
Build brand loyalty with valuable content
Precision Targeting with Programmatic Technology
Targeted Tactics for Acquiring Customers
Drive awareness & sales with influencers
Nurturing Leads Through Targeted Emails
Interactive tools and website applications
Position Your Brand for Success
Craft Your Online Presence for Success
Engage Users Across Multiple Platforms
Amplifying Reach Through Social Platforms
Crafting Impactful Narratives with Imagery
Data-Driven Decision Making for Success
Seamlessly Connecting Systems for Efficiency
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
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Founder & CEO, Flexscreen
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Vice President of Industry Marketing, Houzz
Chief Builder of Risinger Build and founder of the Build Show Network
CEO of John Burns Research and Consulting
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
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He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
There are plenty of ways to get in touch with your customers and potential partners, but staying in front of them (and ahead of your competition) can be challenging. The guest on this week’s episode walks us through how manufacturers can map out a smart strategy to reach their customers.
We talk quite a bit about the online experience for your customers, but what if you want to ensure a pleasant in-store purchase of your product? This episode is all about creating a positive and frictionless customer journey, and you’ll want to take notes on each step.
Construction industry issues like labor and supply shortages have been a serious burden on today’s builders. This week’s episode features an experienced residential and commercial builder who fills us in on how manufacturers and the rest of the industry can offer support so everyone stays in business.
Is it time to reevaluate your business strategy this year? The ever-changing construction industry has required today’s manufacturers to stay agile, and in this week’s episode, we talked with one manufacturer who revealed the big decisions they made to adapt, grow and stay ahead in building materials.
Consumers everywhere feel the impact of inflation in their daily lives. So this episode is about how manufacturers can support growth in their business amidst a turbulent — but very exciting — time in today’s building industry.
Our guests on this week’s episode are spearheading an important solution: the construction industry’s labor shortage problem. It's a fascinating episode about partnerships, skilled trades and the future of labor in the construction industry.
One of the most common questions we gets from manufacturers is “Should we translate our website into Spanish?" The answer is always a resounding, “Yes!” But for some manufacturers that might feel like a daunting task, so we break down this process with an expert.
We haven’t covered one of the construction industry’s biggest events in a couple of years, so we were thrilled to report live from this year’s NAHB International Builders’ Show. Beth and Steve attended IBS 2022 in Orlando, and we checked in with them on what’s buzzworthy at this year’s event.