Smart Building Materials Marketing Starts Here

Once you know where you want to drive your company, you need the right marketing plan to get you there. Understanding where your audience is and how to target them online is key to turning your online presence into a sales and lead generator.

Marketing and selling to Architects can be tricky. Architects are not your average customer. They have high standards, strict requirements and complex professional relationships.

Let’s look at three common mistakes and review some LinkedIn profile tips that will help you improve your page so you can grow leads, increase sales and outperform the competition.

When you’re selling building materials, you know you need to get your product in front of the right people. Following these strategies can help you nurture new leads, make your first sales and create customer relationships that last.

Despite the obvious benefits, the complexity of the world of online ads leads many Building Materials Manufacturers to drop out of the race. We’re here to demystify online ads so that you can get ahead of the game: building leads online and outperforming your competition.

DIY Consumers are not just crafty house wives with a Pinterest board. And, DIY consumers don't just do-it-themselves. DIY Consumers are savvy, modern shoppers who want a tailored shopping experience. They cover a large demographic, and care more about buying unique, quality products than pinching pennies.

Marketing to builders means combining different types of techniques to create a winning strategy. Leveraging both in-person and online marketing allows your brand to expand its reach and elevate brand success.

Developing an online brand presence isn't easy — but with the right digital strategy and right tactics, you can be well on your way to outperform your competition.