Smart Building Materials Marketing Starts Here

Now more than ever, people are utilizing the internet for researching products, buying items, discovering new brands and more. As a manufacturer or distributor, you need to take advantage of this upticking trend by leveraging online ads to stay ahead of the competition.

While newsletters can be incredibly advantageous when it comes to marketing products and services, it's not always easy to get your A&D readers to consistently open and read it. Don't worry — there are solutions. You just have to discover what your audience actually wants to read instead of just providing product information.

Third-party cookies are great tools to help deliver personalized experiences and create advanced marketing campaigns. However, Google announced its plan to phase out support for third-party cookies in its Chrome browser in January 2020. By 2021, all major browsers will have blocked third-party cookies — what does this mean for digital marketing and agencies?

This year, Google is making a huge change to the way it ranks web pages. If you are a building material business that cares about brand awareness and visibility, you need to see what these changes mean for you and your company.

Without having an optimized and modern website, building material companies can lack lead generation, revenue and growth. Let’s take a look at five of the best flooring manufacturers’ websites and how you can learn from their success.

COVID brought a lot of uncertainty into the industry, and if we've learned anything, it is to expect the unexpected. But what's the best way to do that? One strategy is to position your company in a way that it can pivot with industry changes.

Now is the best time to think about how you can leverage your online presence to increase market share, grow relationships, create new sales opportunities and grow demand for your product. Let’s take a look at five impressive eCommerce sites and what you can learn from their success.

Now more than ever, you need to have the best building materials marketing, sales tools and techniques to ensure you’re staying in touch with the A&D community in a way that engages them. Let's look at 10 unique ways to build (and maintain) relationships with the A&D community.