Smart Building Materials Marketing Starts Here

COVID brought a lot of uncertainty into the industry, and if we've learned anything, it is to expect the unexpected. But what's the best way to do that? One strategy is to position your company in a way that it can pivot with industry changes.

Now is the best time to think about how you can leverage your online presence to increase market share, grow relationships, create new sales opportunities and grow demand for your product. Let’s take a look at five impressive eCommerce sites and what you can learn from their success.

Now more than ever, you need to have the best building materials marketing, sales tools and techniques to ensure you’re staying in touch with the A&D community in a way that engages them. Let's look at 10 unique ways to build (and maintain) relationships with the A&D community.

Once you know where you want to drive your company, you need the right marketing plan to get you there. Understanding where your audience is and how to target them online is key to turning your online presence into a sales and lead generator.

Marketing and selling to Architects can be tricky. Architects are not your average customer. They have high standards, strict requirements and complex professional relationships.

Let’s look at three common mistakes and review some LinkedIn profile tips that will help you improve your page so you can grow leads, increase sales and outperform the competition.

When you’re selling building materials, you know you need to get your product in front of the right people. Following these strategies can help you nurture new leads, make your first sales and create customer relationships that last.

Despite the obvious benefits, the complexity of the world of online ads leads many Building Materials Manufacturers to drop out of the race. We’re here to demystify online ads so that you can get ahead of the game: building leads online and outperforming your competition.