Smart Building Materials Marketing Starts Here

Are you on Houzz? If not, it's time to join its 40+ million active monthly users. This online platform allows both homeowners and pros to discover building products, ideas and projects. Discover what your building materials company needs to know about Houzz for marketing.

Remaining up-to-date on new technology and marketing trends can be difficult, but it’s essential for building materials distributors to understand and utilize different tools. One tool distributors need to consider using is chatbots, a software that has conversations with customers on a website or mobile app. Learn why building materials distributors need chatbots and how to start using them.

Don't overlook social media marketing — with the right strategy, this tool can set your building materials company apart from competition. If gaining more site traffic, increasing visibility and generating more sales interests you, it's time for you to invest in social media marketing.

Now more than ever, people are utilizing the internet for researching products, buying items, discovering new brands and more. As a manufacturer or distributor, you need to take advantage of this upticking trend by leveraging online ads to stay ahead of the competition.

While newsletters can be incredibly advantageous when it comes to marketing products and services, it's not always easy to get your A&D readers to consistently open and read it. Don't worry — there are solutions. You just have to discover what your audience actually wants to read instead of just providing product information.

Third-party cookies are great tools to help deliver personalized experiences and create advanced marketing campaigns. However, Google announced its plan to phase out support for third-party cookies in its Chrome browser in January 2020. By 2021, all major browsers will have blocked third-party cookies — what does this mean for digital marketing and agencies?

This year, Google is making a huge change to the way it ranks web pages. If you are a building material business that cares about brand awareness and visibility, you need to see what these changes mean for you and your company.

Without having an optimized and modern website, building material companies can lack lead generation, revenue and growth. Let’s take a look at five of the best flooring manufacturers’ websites and how you can learn from their success.