Smart Building Materials Marketing Starts Here

Get started with this in-depth guide on marketing automation specifically for building materials manufacturers.

Selecting a content management system for your new building materials website can be a daunting task. We help you select the best CMS based on your company's needs and know what red flags to look out for.

Whether you have a large marketing team or are a marketing department of one, you need to comply with the relevant email anti-spam laws. Here’s how to do it.

Nowadays, having a single platform marketing strategy isn't an option if you want to outperform your competitor. Both online and in-person platforms need strategic positioning to convert leads and create profitable outcomes for brand success.

Geotargeted ads shouldn't be neglected when it comes to digital marketing strategies — from search engines to social media platforms, location-based ads help broaden your reach, regardless of the intended audience. Discover the ins and outs of geotargeted ads and how manufacturers can use them to their advantage.

Are you on Houzz? If not, it's time to join its 40+ million active monthly users. This online platform allows both homeowners and pros to discover building products, ideas and projects. Discover what your building materials company needs to know about Houzz for marketing.

Remaining up-to-date on new technology and marketing trends can be difficult, but it’s essential for building materials distributors to understand and utilize different tools. One tool distributors need to consider using is chatbots, a software that has conversations with customers on a website or mobile app. Learn why building materials distributors need chatbots and how to start using them.

Don't overlook social media marketing — with the right strategy, this tool can set your building materials company apart from competition. If gaining more site traffic, increasing visibility and generating more sales interests you, it's time for you to invest in social media marketing.