Targeting With Online Ads: A Manufacturer's Definitive Guide

If 2020 has taught us anything, it’s that we should be prepared for the unexpected. One of the best ways to position your company in 2021 is to ensure you are using marketing strategies that reflect recent industry shifts.

Now is the best time to think about how you can leverage your online presence to increase market share, grow relationships, create new sales opportunities and grow demand for your product. Let’s take a look at five impressive eCommerce sites and what you can learn from their success.

Now more than ever, you need to have the best building materials marketing, sales tools and techniques to ensure you’re staying in touch with the A&D community in a way that engages them. Let's look at 10 unique ways to build (and maintain) relationships with the A&D community.

Once you know where you want to drive your company, you need the right marketing plan to get you there. Understanding where your audience is and how to target them online is key to turning your online presence into a sales and lead generator.

Marketing and selling to Architects can be tricky. Architects are not your average customer. They have high standards, strict requirements and complex professional relationships.

Let’s look at three common mistakes and review some LinkedIn profile tips that will help you improve your page so you can grow leads, increase sales and outperform the competition.