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episode 249
episode 248
Ecommerce
Connect with buyers and drive ROI
Help your customers find you online
Build brand loyalty with valuable content
Precision Targeting with Programmatic Technology
Targeted Tactics for Acquiring Customers
Drive awareness & sales with influencers
Nurturing Leads Through Targeted Emails
Interactive tools and website applications
Position Your Brand for Success
Craft Your Online Presence for Success
Engage Users Across Multiple Platforms
Amplifying Reach Through Social Platforms
Crafting Impactful Narratives with Imagery
Data-Driven Decision Making for Success
Seamlessly Connecting Systems for Efficiency
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
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Founder & CEO, Flexscreen
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Vice President of Industry Marketing, Houzz
Chief Builder of Risinger Build and founder of the Build Show Network
CEO of John Burns Research and Consulting
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
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He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
How confident are you that your headlines or CTAs are truly the best choices? We’re diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.
We’ve always said your online presence should be your best salesperson, and our guest this week indulged us with a great discussion on the world of ecommerce. Building materials brands have a huge opportunity when it comes to online sales, and we think everyone will want to learn more.
One of the most overlooked parts of the sales process for manufacturers is the visual component to the purchasing decision. If you’re planning out your marketing content for next year, it’s time to prioritize — and imagery is a great place to start when it comes to boosting your sales.
The rise of eCommerce has found its way into the construction industry, leaving manufacturers with questions about how digital selling might disrupt their business. Learn how one building materials dealer has embraced eCommerce as a part of their daily business — it even resulted in a million-dollar day for their product sales.
eCommerce is typically seen as a way to grow sales and get closer to the customer. But there's actually a key benefit to selling online that most people don't think about and it applies to in-store sales as well.
eCommerce is probably one of the most polarizing topics in the building materials manufacturing industry.
Amazon offers incredible potential for building material manufacturers, offering a built-in sales platform with customers who are probably already looking for your product.