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Smarter Building Materials Marketing
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How Building Materials Manufacturers Can Reach Niche Audiences & Specialty Trades
Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms.
How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders
Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides.
Social Media Changes: What Manufacturers Need to Know Right Now
Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. Learn what’s changed recently and what you should focus on in the future.
Why Building Materials Manufacturers Need To Reach Homeowners & Create Short-Form Content
Do you deprioritize homeowners as a target audience? Many manufacturers think that homeowners aren’t worth going after, but this guest disagrees. Hear why ignoring homeowners is a missed opportunity.
How Building Materials Manufacturers Can Innovate Based on Customer Pain Points
Zach likes to say, “Where there’s pain, there’s margin.” This week’s guest agrees. He talks to Zach about the importance of innovating based on your audience's pain points and why you need to keep a feedback loop open.
Disrupting the Building Materials Industry and Your Business With Technology
Have you ever considered disrupting your own company? This week’s guest talks all about disruption — what technologies are going to disrupt the building materials industry, how manufacturers can prepare and how to attract new talent.
10-Minute Tactics: Making Building Products Stickier
10-Minute Tactics is a new series that provides you with bite-size marketing and sales strategies that you can put into action and get results. In this first episode, Zach and Beth talk about how manufacturers can provide product services around products to make them stickier.
5 Macro Trends Impacting the Future of the Building Materials Industry
Technology is becoming more and more essential in the building materials industry, but that’s not the only thing to look out for. In this episode, our guest talks about five macro trends that manufacturers need to consider over the next three to five years.
Navigating Lumber Prices in 2023: The Role of Futures and Risk Management
Once again, the volatility of lumber prices is a hot topic. But basic pricing isn’t all you need to know about lumber. This week’s guests discuss how futures and risk management play a big role in lumber pricing and those who buy it.
Pricing Strategy Tips for Building Materials Manufacturers
Pricing is arguably one of the biggest levers a manufacturer can pull to create or pull back demand. This week’s guest talks to Zach about how to develop a successful pricing strategy.
How To Get Your Building Products Spec’d in an Architect’s Project
Manufacturers know they need to get an architect’s attention in order to get in a spec, but what’s the best way to do it? This week’s guest talks about how to build relationships with architects, and he knows what he’s talking about as an architect himself.
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