How to Get Specified by Architects

Having a “green” building product doesn’t mean what it once did, but there’s a wave of new demand in this building products category that most companies don’t know about. Learn how manufacturers can use the right language and positioning to grow sales with green products.

Learn how the building industry is moving towards offsite, modular construction and how you can stay ahead of this building materials shift.

Learn about the importance of conversation marketing, what it is and why you need it to build relationships, trust and sales.

Learn how to win over sales reps, how to avoid common mistakes and how to start building better relationships and growing sales through your external sales rep team.

Learn about the untapped potential of Facebook and Instagram ads for the building materials industry, along with examples of how to leverage their potential to grow awareness and drive leads.

Does content marketing really work? Find out how one manufacturer is doing content marketing so well that he's developed a fan base of customers so loyal, he can recommend competitor's products and they still come back to buy from him.