Making the Path to Purchase Easier for Building Materials Sales

This week, we’re talking about how even the biggest manufacturers need to stay nimble to keep on top of the changing market landscape, and how digital marketing does more than get your name out there.

The key to growing your manufacturing business is helping your local dealers and pros grow their businesses. When your local partners are selling more successfully to their end customers, they’ll purchase more from you.

In this episode, we’re talking China, trade wars, the global economy and how it all relates back to building products.

One of the main motivators and value communicators for any building product is also one of the least talked about. Let’s tackle pricing strategies head-on, including insights on mistakes that manufacturers are making with their as well as some examples of manufacturers that are doing it the right way.

We’re under a hundred days from the turn of the year; 2020 is right around the corner and we want to help. It’s time to start planning and thinking about different tactics and strategies that may not be on your horizon or peripheral — but need to be.

With the construction industry facing continually rising materials costs, we talk to two people who are working with manufacturers and buyers to build sustainability into the future of architecture...with surprising financial implications.