Smarter Building Materials Marketing

After the pandemic, homeowners across the United States have discovered different ways of living, working and playing in their communities — and developers have taken note. This week, we talked with a mixed-use developer whose innovative, EPIC projects are getting noticed.

How can our industry be more effective in adding — and elevating — women to our organizations? This week’s show is all about how building materials companies can grow and succeed in ways that bring in more women to the industry.

One of the biggest questions in building materials today is how shifts in the housing market will impact building products. There's a lot of uncertainty about what's going to happen with the economy, and that can dictate the way you market and sell your product.

In building materials, one of our biggest audiences is architects. This episode is all about how to not only target one of our favorite communities but how to educate and engage the modern architect.

What does it mean to build a brand with purpose? This week’s podcast is about creating building materials businesses for the greater good and leading people through conflict. Whether you’re managing a team of two or 200, this is an episode you’ll want to hear.

We’re diving into digital marketing, supply channel conflict and industry prediction with Mark Mitchell, one of our favorite experts in the building materials industry. You’ll want to take notes when you listen to this one!

The future of the building industry rests on the technology we’re using today. This week’s episode looks at the growing landscape of 3D-printed homes and how building materials companies can help builders and pros to adapt to a new kind of construction.

LinkedIn has over 800 million users in more than 200 countries today. It’s a powerful community where marketing and sales professionals in the building materials space can share content and support their business growth, all on one platform. And many of us could be using it more effectively.

He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.

Trade shows have started up again with gusto, and we’re looking forward to the AIA Conference on Architecture coming up at the end of June. This week, we talk about what building materials brands can prepare when it comes to a solid trade show strategy and came up with five ways sales and marketing teams can plan ahead.

The content you create for your building materials brand can be leveraged in ways that might change our industry’s labor issues. This week’s episode reveals some incredible ways we might support solutions for the labor shortage — all through more compelling content.

Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.