How Lowe’s Uses Customer Data to Drive Sales

Getting your building products in front of decision makers is a lot easier when you take the time to understand their broader challenges and demonstrate how your company can bring them real value.

Creating videos for your marketing efforts is something every building material manufacturer should be doing right now. It’s a lot easier to create videos than it once was, making it attainable for everybody regardless of your available equipment or budget. More importantly, videos not only perform well on social media but can also be used to move your audience through the sales funnel.

There’s a good chance you’re already doing email marketing, but are your emails actually helping you increase sales and drive demand?

Amazon offers incredible potential for building material manufacturers, offering a built-in sales platform with customers who are probably already looking for your product.

It may seem nearly impossible to get your building material company heard through all the noise of advertising, social media, and other communication that is being thrown at your audience.

Pinterest is an widely underutilized resource for manufacturers. Especially considering that Pinterest is widely used by those who are researching for projects they are planning for.