How Manufacturers Can Use Web Data To Drive Company Wide Decisions

This episode is an exploration of the professional installer and trade industry and what they want from building materials manufacturers. Plus, what does the future of the trades look like? And how can manufacturers ensure that their future is a little brighter?

What issues are ahead in land development and how will that affect the future of the construction industry? This week’s episode features an in-depth interview with a land developer who helps us understand the market from the inside out.

Is housing overvalued today? On this episode, we bring in an expert on investing, who gives us some much-needed perspective on housing today and how manufacturers and building materials companies can expect it to impact their business. Wondering when the bubble will burst? Let’s explore that question a little more.

If you’re a building materials manufacturer with a website, then pay attention to this week’s episode. Google is rolling out an algorithm update that's going to impact everybody's digital presence, and we dive into how you can improve your SEO and Google rankings, and stay ahead of these major changes.

A lot of manufacturers target their buyer audience in marketing, and cater their message just to them, whether that’s homeowners, suppliers or contractors. But that strategy can fall short, and there’s a potential to miss out on sales if you’re only marketing to the person who writes the check.

Before the rest of 2021 escapes us, we wanted to bring our audience some perspective on what our industry can look forward to in the months ahead. This episode features some important insights on the construction market this year and what we’ve all been through. Listen until the end, because you’ll hear some great suggestions around how manufacturers can navigate upcoming shifts in the pro and homeowner markets.