Insider Insight From the AIA: How To Become an Architect's Trusted Resource

For building product manufacturers, being innovative in your business is the only way to stay relevant and ahead of your competition. But “innovative” can be a little vague, right? We were excited to break that down on the podcast, so manufacturers can approach innovation in the construction industry with confidence.

One question we hear from manufacturers all the time is, "Should I be on Houzz?” If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.

Manufacturers today have a lot of competition. They have to market themselves strategically so that architects and designers will specify them on a project. But with the right tactics, you can stand out from other building materials brands and keep your products in the spec.

The construction labor shortage is one of the biggest problems we’re facing in the building materials industry today. But there’s one manufacturer who has tackled that issue head-on, and their sales have grown exponentially because of the solutions they’ve come up with.

Are you wondering what all the recent shifts in the building materials industry mean for the next era of construction? Whether it’s broader adoption of technology or more vertical integration in businesses, we explore what’s going to happen to the lumber dealer and ConTech companies like Katerra.

How often do those of us in the building industry really consider how humans behave in their built environments? For architects like Dan Swift, it’s always top of mind. He gave us some awesome insights on how building materials brands will need to navigate the very near future of home construction.