#106: How to Reach Residential Builders Now and Into 2021

The podcast has been taken over! For our 100th episode, Steve and Deanna look back on the last 100 episodes and talk about their biggest takeaways and strategies.

In building products, the best promise wins, not the best product. Most manufacturers are incredibly focused on having the best product in the industry. And while your product should perform, at the end of the day, if your promise to your customer does not resonate, it doesn't matter.

eCommerce is typically seen as a way to grow sales and get closer to the customer. But there's actually a key benefit to selling online that most people don't think about and it applies to in-store sales as well.

Interior designers are constantly changing in their design techniques and methods. As a building material manufacturer, you've got to stay ahead and stay alongside of those shifts to make sure that you can help and be a part of the specification when it comes time to the sale.

We’ve talked a lot about how manufacturers and dealers have successfully pivoted their business during COVID, but the truth is that not everyone is achieving success. If your business is feeling the pinch, there’s one key strategy you may be missing.

COVID has changed everything, from the way we live, socialize, and shop, the way building materials manufacturers and distributors are reaching their customers. Whereas e-commerce used to be a “nice to have” feature, now it’s expected. But does it work for every part of the building materials sector?