The Intersection of Housing and Human Behavior

Selling to architects isn’t the easiest job, but attracting architects is achievable if you have the right strategy. David Weber, CEO of Architizer, shares key insights on the recent changes to architects’ specifying and buying behaviors to help you become their trusted partner.

Standing out from the competition is getting harder for brands. So our first guest of 2021 was someone who finds creative, impactful ways for building materials manufacturers to promote their products. Linda Weinstein, creator of the popular One Room Challenge, talked with us about how you can tap into influencer marketing to establish your brand, grow your audience and build authority.

Our first episode of 2021 is a little different. Zach has hand-picked three of the most significant statistics from the mountains of 2020 data that he believes will help you — building materials manufacturers — think strategically about your online presence in 2021.

Over the last several months, we’ve conducted research about the dramatic shifts currently occurring in the building materials market. After surveying over 2,000 DIYers and professionals, we’ve gained essential insights on how your products are being found and why they’re being purchased — and how to fix it if they aren’t.

People are spending more time than ever online, and key players in the building materials industry are no expectation. Let’s look at some common mistakes and quick fixes that you can make to your website today to continue to drive awareness, leads and sales.

Residential construction is hotter than ever thanks to COVID-19 and people’s desire to gain more space to be quarantine in. How can manufacturers reach builders to gain share in this wave of current demand, as well as future market conditions?