How Building Materials Can Create an Incredible Customer Experience

Ben Myers joins the show to offer insights on how building material manufacturers can lead their sales team to the next level of success.

Doug Jennings joins us to share what Lowe’s is doing to collect data, how they’re using it and how building material manufacturers can apply the same tactics to improve their customer experience and sales.

You probably know your building materials company needs to be on social media, but you may not be sure where to start.

Builders across the country may experience different challenges, but they all share one common hurdle in particular: deciding whether the benefit of a new building material product is worth the risk of working with a new manufacturer.

Social media offers a vast opportunity for building material manufacturers to authentically connect with their audience online and increase lead conversions.

Successfully targeting dealers and distributors can be a difference maker for your building product sales.