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The Exciting Intersection of Influencer Marketing and Building Products
Influencer marketing can help brands reach more of an audience online with the help and partnership of the right person. Today’s guest brings their experience and insight to the show to talk about the intersection of influencer marketing and building materials and how brands can benefit.
Building Materials Sustainability: “This Is The Time to Double Down”
This week’s episode was a global affair — not just because our guest lives halfway across the world, but because of the issue of climate change and the risks we all face today. We dig deep into the topic of sustainability and how manufacturers can guarantee a future for our planet: a topic that’s heavy on everyone’s mind.
3 Questions Building Materials Manufacturers Are Asking Ahead of 2023
This week, Zach’s co-host is Grant Farnsworth, the President of The Farnsworth Group, a market research company in the building product space. We discuss the questions manufacturers are asking to help them make strategic decisions for long-term growth.
Why Your Product Needs to Win Over Designers (and How)
Winning over the designer on a project is crucial for building products brands, especially in the early stages of their project. This week, Zach and Beth talk with a special guest about how to guarantee architects and designers will spec your product when it’s time to start shopping.
The Edge of Evolution: Recruiting Skilled Labor in a Gig Economy
It’s a new world of work out there, and finding skilled labor in the workforce has been a challenge for everyone in the building materials industry. This episode is a must-listen for brands, builders and anybody who wants to recruit talent in today’s gig economy.
2023 Housing Market Predictions and How Manufacturers Should Manage
It’s time to talk numbers again: about the housing economy and building materials, and what the housing recession means for manufacturers. (Note: It’s not all bad news.)
How DecksDirect Is Disrupting Building Materials Sales
We’ve always said your online presence should be your best salesperson, and our guest this week indulged us with a great discussion on the world of ecommerce. Building materials brands have a huge opportunity when it comes to online sales, and we think everyone will want to learn more.
How To Sell to Mix-use Developers & Build More ‘EPIC’ Communities
After the pandemic, homeowners across the United States have discovered different ways of living, working and playing in their communities — and developers have taken note. This week, we talked with a mixed-use developer whose innovative, EPIC projects are getting noticed.
Elevating Women in Building Materials with 84 Lumber’s Amy Smiley
How can our industry be more effective in adding — and elevating — women to our organizations? This week’s show is all about how building materials companies can grow and succeed in ways that bring in more women to the industry.
Where The Economy is Headed & What That Means for Building Products
One of the biggest questions in building materials today is how shifts in the housing market will impact building products. There's a lot of uncertainty about what's going to happen with the economy, and that can dictate the way you market and sell your product.
How To Engage Architects: Using Education To Win Over Your Audience
In building materials, one of our biggest audiences is architects. This episode is all about how to not only target one of our favorite communities but how to educate and engage the modern architect.
Leading Through Uncertainty in the Building Materials Industry
What does it mean to build a brand with purpose? This week’s podcast is about creating building materials businesses for the greater good and leading people through conflict. Whether you’re managing a team of two or 200, this is an episode you’ll want to hear.
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