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Smarter Building Materials Marketing

Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.

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POPULAR EPISODES

EPISODE 169

How To Solve Labor Shortage in Building Materials

The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.

EPISODE 177

TikTok Star Tony Piloseno on Being Fired To Building a Brand

He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.

EPISODE 172

Shark Tank Winner Joe Altieri On Building Brands That Disrupt

This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.

EPISODE 174

How To Get More User-Generated Photos of Your Building Products

Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.

About

THE SHOW

WHO

Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.

WHAT

We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Zach Beth

All Episodes

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221 How to Sell High Performance Building Products to Builders
Episode 221

How to Sell High-Performance Building Products to Builders

Innovative, high-performance building materials can be difficult to market and sell. This week’s guest not only has a brand new, innovative product, but one that’s high-performance and sustainable. He talks to Zach about how he’s been able to market and sell this innovation to builders.

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220 How Building Materials Manufacturers Can Focus on Value Services with a Commodity Product
Episode 220

How Building Materials Manufacturers Can Focus on Value Services With a Commodity Product

When you compete on millimeters and price, it becomes a race to the bottom. This week’s guest shares how emphasizing value and building strategic partnerships with customers can help you move beyond price and cultivate lasting relationships.

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220 3 Best Ways Building Materials Manufacturers Can Converge Marketing and Sales
Episode 219

3 Best Ways Building Materials Manufacturers Can Converge Marketing & Sales

We break down the three best ways marketing and sales teams can converge to see the greatest ROI, plus key insights from AIA 2023.

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218 How Manufacturers Can Get in Front of More Contractors Earn Their Trust
Episode 218

How Manufacturers Can Get in Front of More Contractors & Earn Their Trust

Contractors are one of the most popularly targeted audiences by building material manufacturers. This week’s guest talks about how you can build better relationships with contractors in order to boost business.

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217 How Building Product Manufacturers Can Decrease Custom Lead Times 1
Episode 217

How Building Product Manufacturers Can Decrease Custom Lead Times

Just because your product is custom designed and made doesn’t mean it has to have a long timeline. This week’s guests talk about how they’ve been able to increase efficiencies in the customization process in order to reduce lead times.

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216 How Building Materials Manufacturers Can Reach Niche Audiences Specialty Trades Banner
Episode 216

How Building Materials Manufacturers Can Reach Niche Audiences & Specialty Trades

Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms.

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215 How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders Banner
Episode 215

How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders

Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides.

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215 Social Media Changes What Manufacturers Need to Know Right Now Banner
Episode 214

Social Media Changes: What Manufacturers Need to Know Right Now

Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. Learn what’s changed recently and what you should focus on in the future.

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