Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
Looking Toward 2024 and 2025: Unpacking the Future of Single-Family Residential Construction
Grant Farnsworth is back to talk about the 2024 and 2025 outlook for new single-family residential construction. We also share insights for manufacturers who aren’t hitting sales numbers.
Creating Value and Growing an Audience Through YouTube
Building a social media presence is essential for everyone in the building materials industry. But with so many platforms, where do you start? This week’s guest explains why YouTube is the best platform to grow your audience and bring them value.
Do Building Materials Manufacturers Really Need Marketing?
Have you ever thought that you don’t need marketing to be successful? If so, then this episode is for you. Beth and Zach talk about the importance of marketing, even for manufacturers who are “too big to fail” — because the truth is, you’re not.
Attract More Talent By Creating a Culture of Leadership
It can be hard to find high-quality employees in today’s job environment. However, it’s not impossible. This week's guest talks about how they’ve managed to grow their team by 20 percent year over year while decreasing turnover through their culture of leadership.
5 Elements Manufacturers Can A/B Test Right Now to Drive Results
How confident are you that your headlines or CTAs are truly the best choices? We’re diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.
How to Sell High-Performance Building Products to Builders
Innovative, high-performance building materials can be difficult to market and sell. This week’s guest not only has a brand new, innovative product, but one that’s high-performance and sustainable. He talks to Zach about how he’s been able to market and sell this innovation to builders.
How Building Materials Manufacturers Can Focus on Value Services With a Commodity Product
When you compete on millimeters and price, it becomes a race to the bottom. This week’s guest shares how emphasizing value and building strategic partnerships with customers can help you move beyond price and cultivate lasting relationships.
3 Best Ways Building Materials Manufacturers Can Converge Marketing & Sales
We break down the three best ways marketing and sales teams can converge to see the greatest ROI, plus key insights from AIA 2023.
