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Smarter Building Materials Marketing

Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.

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POPULAR EPISODES

EPISODE 169

How To Solve Labor Shortage in Building Materials

The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.

EPISODE 177

TikTok Star Tony Piloseno on Being Fired To Building a Brand

He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.

EPISODE 172

Shark Tank Winner Joe Altieri On Building Brands That Disrupt

This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.

EPISODE 174

How To Get More User-Generated Photos of Your Building Products

Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.

About

THE SHOW

WHO

Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.

WHAT

We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Zach Beth

All Episodes

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229 How Manufacturer Reps Can Increase Specifications with Commercial Design Firms
Episode 229

How Manufacturer Reps Can Increase Specifications with Commercial Design Firms

Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered.

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228 From Leads to Loyalty How To Take a Customer Centric Approach To Building Materials Marketing
Episode 228

From Leads to Loyalty: How To Take a Customer-Centric Approach To Building Materials Marketing

Digital platforms and consumer behavior are constantly rewriting the rules of marketing, so how can businesses in the building materials industry adapt and thrive? This week, we are talking about the power of trust, personalized experiences and the crucial role of the customer journey in driving sales and revenue.

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227 Features vs Benefits Why Building Materials Manufacturers Need to Know the Difference
Episode 227

Features vs. Benefits: Why Building Materials Manufacturers Need to Know the Difference

Can you articulate the difference between a feature and a benefit? If not, you’re probably using them wrong in your sales copy. This week we talk about the difference between features and benefits and how to use them for the most impact.

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226 Looking Toward 2024 and 2024 Unpacking the Future of Single Family Residential Construction
Episode 226

Looking Toward 2024 and 2025: Unpacking the Future of Single-Family Residential Construction

Grant Farnsworth is back to talk about the 2024 and 2025 outlook for new single-family residential construction. We also share insights for manufacturers who aren’t hitting sales numbers.

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A screenshot from Premier Outdoor Living’s Youtube channel. There are several videos listed, along with a banner image.
Episode 225

Creating Value and Growing an Audience Through YouTube

Building a social media presence is essential for everyone in the building materials industry. But with so many platforms, where do you start? This week’s guest explains why YouTube is the best platform to grow your audience and bring them value.

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224 Do Building Materials Manufacturers Really Need Marketing
Episode 224

Do Building Materials Manufacturers Really Need Marketing?

Have you ever thought that you don’t need marketing to be successful? If so, then this episode is for you. Beth and Zach talk about the importance of marketing, even for manufacturers who are “too big to fail” — because the truth is, you’re not.

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223 Attract More Talent By Creating a Culture of Leadership
Episode 223

Attract More Talent By Creating a Culture of Leadership

It can be hard to find high-quality employees in today’s job environment. However, it’s not impossible. This week's guest talks about how they’ve managed to grow their team by 20 percent year over year while decreasing turnover through their culture of leadership.

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222 5 Elements Manufacturers Can AB Test Right Now to Drive Results
Episode 222

5 Elements Manufacturers Can A/B Test Right Now to Drive Results

How confident are you that your headlines or CTAs are truly the best choices? We’re diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.

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