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Selling to Multifamily Home Builders: 5 Simple Strategies for Building Product Manufacturers
How effective is your multifamily builder/developer marketing and sales strategy? One size doesn’t fit all. This week, we explore what's happening in the multifamily space, as well as what building materials manufacturers can be doing to better serve and support the needs of developers.
Entry-Level Housing: How Building Materials Manufacturers Can Partner With Builders
The housing market has shifted dramatically, becoming increasingly more expensive. If you’re wondering how to effectively sell to builders and take advantage of the recent changes in new construction, including the need for entry-level housing, we’ve got a few great ideas for you.
How to Reach Residential Builders Now and Into 2021
Residential construction is hotter than ever thanks to COVID-19 and people’s desire to gain more space to be quarantine in. How can manufacturers reach builders to gain share in this wave of current demand, as well as future market conditions?
How COVID Is Impacting the Real Estate Market
It would be great if we had a crystal ball that told us exactly what the home building and real estate markets are going to look like after COVID, but we don’t. We do, however, have the next best thing: Real insight from a real estate consulting expert.
How Manufacturers Can Make Their Audience the Hero
In this week's episode, we talk with a guest who has interviewed pros, contractors and influencers in the building construction space to share how the smartest manufacturers are making their audience the hero.
How to Steal Amazon's Insane Strategy to Own the Multifamily Market
Over the past several months, Amazon has been strategically making moves to break into the multifamily construction industry, and there are three key reasons what they’re doing is working so well. Learn more on this week's episode.
New Data Released: What Building Materials Audiences Want From Manufacturers Online
Learn about the results of a recent survey conducted by The Farnsworth Group with pros in the building materials industry, including how they use online tools to make business decisions.
Offsite Construction: How To Stay Ahead of This Building Materials Shift
Learn how the building industry is moving towards offsite, modular construction and how you can stay ahead of this building materials shift.
How Home Depot Sees the Future of the Industry
Hear from Home Depot's top pro salesman on how they launched their pro-focused sector, what they see for the building materials industry in 2019 and beyond, and how digital is changing the way they service pros.
What Residential Builders Want From Building Material Manufacturers
Builders across the country may experience different challenges, but they all share one common hurdle in particular: deciding whether the benefit of a new building material product is worth the risk of working with a new manufacturer.
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