Skip to content

AI Applications in Building Materials Industry: Strategies to Boost Efficiency and Stay Competitive

You don’t have to “go all in” with AI in order for it to help you create a more efficient workflow that will free you up to spend more time on what really matters. In this episode of Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov follow up their conversation with Fran Walker, the Director of Marketing at Trim-Tex. They talk about how implementing AI in your business can streamline processes, enhance productivity, and level the playing field against competitors with larger budgets.

May 27th, 2024

share

Play Pause
/
bg-line

Episode Rundown

00:00 Simple ways to use AI as a jumping off point. 

04:18 How AI can more efficiently get you to project impact and elevation.

07:18 What could the future look like?

No More Blank Canvas

Zach asks Beth for some ways she would recommend people use AI in their business. Beth talks about the power of AI in streamlining content creation processes, eliminating the dreaded "writer's block" and helping to get ideas started. She shares her own experience using AI prompts for creative briefs. She also emphasizes efficiency and talks about using AI in strategic places where time and people power can be better spent.

What I've been saying a lot about AI, which is its biggest benefit, is never having to look at a blank page again.” - Beth PopNikolov

Spend More Time On the Creative Process

Zach introduces the concept of using AI for data analysis, giving an example of automating customer interview summaries for quick insights. By leveraging AI transcription tools, businesses can get through the analysis process quicker and focus on the key takeaways. Beth underscores the importance of speeding up the analysis phase to prompt quicker decision-making and action. Zach adds a key idea  about the impact of AI enabling teams to focus on enhancing the final stages of their work rather than getting bogged down in initial tasks. 

Venveo,

Want to Hit your marketing goals faster?

Custom tailored for the professional
services industry

Get Your Free Marketing Plan

How do you get to that end result quicker so that you can elevate that final 10%?" - Zach Williams

Imagine the Future

Beth brings up the fact that for a long time one of the biggest inhibitors for manufacturers in digital has been imagery and videography. She gives an example of a recent client project where the future possibilities of AI would be revolutionary. She says if AI could generate product images with different color swatches instantly and cost-effectively, it would not only impact content creation as a whole, but it would level the playing field between the big guys and the little guys.  

What's emerging from AI, where we could upload a picture of a manufacturer's product and say, create a picture of this chair in each of these correlating color swatches, that is game-changing." - Beth PopNikolov

More About The Smarter Building Materials Marketing PodShow

 

SBMM is co-hosted by Venveo’s Founder, Zach Williams and Venveo’s CEO, Beth PopNikolov.

Building Materials Talent Recruitment: How to Hire Well and Be Hired by the Best

The CEO of SnapDragon, Mark Barnard, and host Beth PopNikolov sit down and talk about the labor market from multiple perspectives. As a recruiting firm, SnapDragon sees the side of both the people being recruited and the company looking for the right candidate. Mark gives some insights into the importance of candidates being introspective about what kind of position they are looking for, as well as doing good research about the company they are interviewing with. He and Beth also discuss the key task of reference checking on the company’s part

Read More

How One Manufacturer is Integrating AI to Gain Efficiency and Stay Ahead of Competitors

AI integration in your operations could be the game-changer for your building materials business. From enhancing customer engagement to revolutionizing installation procedures, the future of AI offers untapped potential to streamline processes and outperform competition. In this episode of the Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov discuss some exciting applications of AI with Fran Walker, the Director of Marketing at Trim-Tex.

Read More

The Biggest Missing Piece in B2B Sales Training: Thoughts From Beth and Zach

Beth and Zach reflect on their conversation with Tim Rethlake, recapping the evolving role of the salesperson and why adapting to the changes is crucial for staying competitive in today's market.

Read More

Ready to hit your goals?
Book a Strategy Call