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Smarter Building Materials Marketing
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The Intersection of Housing and Human Behavior
How often do those of us in the building industry really consider how humans behave in their built environments? For architects like Dan Swift, it’s always top of mind. He gave us some awesome insights on how building materials brands will need to navigate the very near future of home construction.
Selling to Multifamily Home Builders: 5 Simple Strategies for Building Product Manufacturers
How effective is your multifamily builder/developer marketing and sales strategy? One size doesn’t fit all. This week, we explore what's happening in the multifamily space, as well as what building materials manufacturers can be doing to better serve and support the needs of developers.
Entry-Level Housing: How Building Materials Manufacturers Can Partner With Builders
The housing market has shifted dramatically, becoming increasingly more expensive. If you’re wondering how to effectively sell to builders and take advantage of the recent changes in new construction, including the need for entry-level housing, we’ve got a few great ideas for you.
How to Reach Residential Builders Now and Into 2021
Residential construction is hotter than ever thanks to COVID-19 and people’s desire to gain more space to be quarantine in. How can manufacturers reach builders to gain share in this wave of current demand, as well as future market conditions?
Selling to Contractors in a Post-COVID Building Materials Marketplace
To avoid racing to the bottom on price, you want to sell your brand, not your product. But what happens when your brand is so well-established that your company name becomes synonymous with similar products, even from the competition? We talk to one manufacturer on how they keep selling to contractors, even as the market around them evolves.
How COVID Is Impacting the Real Estate Market
It would be great if we had a crystal ball that told us exactly what the home building and real estate markets are going to look like after COVID, but we don’t. We do, however, have the next best thing: Real insight from a real estate consulting expert.
How Manufacturers Can Make Their Audience the Hero
In this week's episode, we talk with a guest who has interviewed pros, contractors and influencers in the building construction space to share how the smartest manufacturers are making their audience the hero.
How to Steal Amazon's Insane Strategy to Own the Multifamily Market
Over the past several months, Amazon has been strategically making moves to break into the multifamily construction industry, and there are three key reasons what they’re doing is working so well. Learn more on this week's episode.
New Data Released: What Building Materials Audiences Want From Manufacturers Online
Learn about the results of a recent survey conducted by The Farnsworth Group with pros in the building materials industry, including how they use online tools to make business decisions.
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