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Where The Economy is Headed & What That Means for Building Products
One of the biggest questions in building materials today is how shifts in the housing market will impact building products. There's a lot of uncertainty about what's going to happen with the economy, and that can dictate the way you market and sell your product.
Predictions and Possibilities For Growth in the Building Materials Industry
We’re diving into digital marketing, supply channel conflict and industry prediction with Mark Mitchell, one of our favorite experts in the building materials industry. You’ll want to take notes when you listen to this one!
How Building Materials Companies Can Reach Hispanic Contractors
One of the most common questions we gets from manufacturers is “Should we translate our website into Spanish?" The answer is always a resounding, “Yes!” But for some manufacturers that might feel like a daunting task, so we break down this process with an expert.
What Pros Want in 2022: Insights From a Building Materials Industry Panel
Every year, Venveo partners with The Farnsworth Group to survey pros, builders, architects and DIYers on how they research, specify and purchase building materials products. This week, we’re sharing insights from the pro panel we held during the 2022 Building Products Customer Guide event.
How Sustainability Can Increase Building Materials Sales
Is it possible to be a sustainable manufacturer and stay ahead in today’s construction industry? Here’s how one lumber company’s zero waste business practices are helping them drive more profit.
How Manufacturers Can Get Builders To Try New Products
What’s getting builders to switch the products they typically build with? While builders and other construction professionals aren’t known to adopt new products or materials readily, we’re finding that behavior has started to shift. This week’s episode explores why.
Content Marketing for Pros: What Contractors & Installers Want From Manufacturers
This episode is an exploration of the professional installer and trade industry and what they want from building materials manufacturers. Plus, what does the future of the trades look like? And how can manufacturers ensure that their future is a little brighter?
How Building Materials Manufacturers Can Use Upstream Marketing To Increase Product Sales
A lot of manufacturers target their buyer audience in marketing, and cater their message just to them, whether that’s homeowners, suppliers or contractors. But that strategy can fall short, and there’s a potential to miss out on sales if you’re only marketing to the person who writes the check.
Deep Dive: Building Materials Data & How Your Customers Want To Shop
We’re going deep into the way your audience — architects, designers, builders, contractors and DIYers — researches, finds and buys building products. We are giving building materials manufacturers a sneak peek at the latest market research from the industry — and some of the highlights might surprise you.
Navigating Generational Shifts in Construction & the Role of Value Engineering
Manufacturers today have a lot of competition. They have to market themselves strategically so that architects and designers will specify them on a project. But with the right tactics, you can stand out from other building materials brands and keep your products in the spec.
How One Manufacturer Is Hacking the Labor Shortage
The construction labor shortage is one of the biggest problems we’re facing in the building materials industry today. But there’s one manufacturer who has tackled that issue head-on, and their sales have grown exponentially because of the solutions they’ve come up with.
Will Katerra Last: The Future of the Lumber Dealer
Are you wondering what all the recent shifts in the building materials industry mean for the next era of construction? Whether it’s broader adoption of technology or more vertical integration in businesses, we explore what’s going to happen to the lumber dealer and ConTech companies like Katerra.
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