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Smarter Building Materials Marketing
If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
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An Architect’s Perspective on the Shifts Happening in the AEC Industry
This week, Zach and Beth talk with Ben Glunz, the CEO of Anguleris Technologies, about what is happening with the AEC space during COVID.
How to Sell to Architects … According to an Architect
What if you could get an inside look at how architects want to learn about your product? Today’s episode does exactly that. Hear about how one architect is working with building materials manufacturers to develop architect-focused education that ultimately drives sales and increases product adoption.
How to Get Architects to Demand Your Product
How to get your foot in the door with architects is one of the questions we hear over and over again. To get architects to not only try your product, but to demand it for every specification, you need something they can not only see and try, but a product they truly believe will bring value to every design.
How to Get and Keep the Architect’s Attention
We’ve all been a part of those presentations where someone falls asleep or the audience zones out because you're not delivering your sales pitch effectively. In this episode, we’re talking about how to talk so architects will listen.
How Manufacturers Can Make Their Audience the Hero
In this week's episode, we talk with a guest who has interviewed pros, contractors and influencers in the building construction space to share how the smartest manufacturers are making their audience the hero.
How to Get Specified by Architects
Learn how to get specified by architects, without getting value engineered out before the job is complete.
New Data Released: What Building Materials Audiences Want From Manufacturers Online
Learn about the results of a recent survey conducted by The Farnsworth Group with pros in the building materials industry, including how they use online tools to make business decisions.
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