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Smarter Building Materials Marketing
If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
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How Architects Are Using AI & The Impact On Manufacturers
With AI gaining momentum in recent years, architects and manufacturers have been exploring its potential to transform the way buildings are designed, constructed and marketed. This week, we are exploring the intersection of AI and architecture plus highlighting key trends and tools that are reshaping the industry.
How to Sell High-Performance Building Products to Builders
Innovative, high-performance building materials can be difficult to market and sell. This week’s guest not only has a brand new, innovative product, but one that’s high-performance and sustainable. He talks to Zach about how he’s been able to market and sell this innovation to builders.
3 Best Ways Building Materials Manufacturers Can Converge Marketing & Sales
We break down the three best ways marketing and sales teams can converge to see the greatest ROI, plus key insights from AIA 2023.
How Building Materials Manufacturers Can Innovate Based on Customer Pain Points
Zach likes to say, “Where there’s pain, there’s margin.” This week’s guest agrees. He talks to Zach about the importance of innovating based on your audience's pain points and why you need to keep a feedback loop open.
Disrupting the Building Materials Industry and Your Business With Technology
Have you ever considered disrupting your own company? This week’s guest talks all about disruption — what technologies are going to disrupt the building materials industry, how manufacturers can prepare and how to attract new talent.
How To Get Your Building Products Spec’d in an Architect’s Project
Manufacturers know they need to get an architect’s attention in order to get in a spec, but what’s the best way to do it? This week’s guest talks about how to build relationships with architects, and he knows what he’s talking about as an architect himself.
How Building Product Manufacturers Get Selected By Interior Designers
Are you guilty of lumping architects and interior designers together in your marketing plans? Today's guest explains why you should be separating those two groups and how you can get designers' attention.
The Winners and Losers of IBS/KBIS 2023
Fresh off the plane home from the 2023 International Builders' Show, Zach, Beth and Steve talk about their initial thoughts and feedback of the event overall. They also name their biggest winners — and losers.
3 Strategies For Building Product Companies That Still Hold True After 200 Episodes
In the 200th episode of the Smarter Building Materials Marketing podcast, Zach and Beth break down three strategies that are as true today as they were in the first episode.
Lessons From 2022: The Five Most Popular Episodes of the Smarter Building Materials Marketing Podcast
It’s that time of the year! In this week’s episode, Zach and Beth take a trip down memory lane to recap their key takeaways from five of the most popular episodes of 2022.
3 Questions Building Materials Manufacturers Are Asking Ahead of 2023
This week, Zach’s co-host is Grant Farnsworth, the President of The Farnsworth Group, a market research company in the building product space. We discuss the questions manufacturers are asking to help them make strategic decisions for long-term growth.
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