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How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders
Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides.
How Building Product Manufacturers Get Selected By Interior Designers
Are you guilty of lumping architects and interior designers together in your marketing plans? Today's guest explains why you should be separating those two groups and how you can get designers' attention.
How Manufacturers & Dealers Can Make the Move Into Prefab
Prefab construction is becoming more and more popular in the industry. But many dealers and manufacturers are scared of the risk prefab seems to bring. In this episode, we talk to a dealer who made the move into prefab and is seeing great success.
The Winners and Losers of IBS/KBIS 2023
Fresh off the plane home from the 2023 International Builders' Show, Zach, Beth and Steve talk about their initial thoughts and feedback of the event overall. They also name their biggest winners — and losers.
Why Building Materials Manufacturers Should Measure for Momentum
Do you know the best way to create a relationship with your audience? In this episode, Zach and Beth talk to their guest about the changes happening in the market, specifically in relation to builders, contractors and other audiences that manufacturers target.
Lessons From 2022: The Five Most Popular Episodes of the Smarter Building Materials Marketing Podcast
It’s that time of the year! In this week’s episode, Zach and Beth take a trip down memory lane to recap their key takeaways from five of the most popular episodes of 2022.
How Building Materials Manufacturers Can Convert Contractors to Customers
Converting contractors — or any audience segment — doesn’t have to be as hard as you think — or so says today’s guest. In this jam-packed episode, our guest explains the importance of imagery, how to convert contractors to customers, how to market to multiple audiences and more.
How to Sell Building Projects and Products More Quickly
The way we are building homes has changed—and the way that today’s homeowner wants to buy is also changing. Today’s guest breaks down the changes that are happening in the marketplace, building technology and what this means for builders and manufacturers in today’s real estate environment.
Going Virtual: Visualizers and the Future of Building Product Samples
Our podcast guest this week has a front-row seat to the future of building product sales. Beth talked with Josh Ruff from Roomvo about how manufacturers can make the online and in-store sales experience more seamless for customers — but check out the full episode for some predictions about the future of building materials and product samples.
How To Increase Profits by Owning the Manufacturing and Installation of Products
This week’s episode comes to you from the Association of the Wall and Ceiling Industry (AWCI) trade show floor. We wanted to hear from contractors and manufacturers who are dealing with the challenges of today’s industry — so we chatted with someone who’s both and has seen all of it.
How Building Materials Companies Can Reach Hispanic Contractors
One of the most common questions we gets from manufacturers is “Should we translate our website into Spanish?" The answer is always a resounding, “Yes!” But for some manufacturers that might feel like a daunting task, so we break down this process with an expert.
What Builders Thought of IBS 2022
We haven’t covered one of the construction industry’s biggest events in a couple of years, so we were thrilled to report live from this year’s NAHB International Builders’ Show. Beth and Steve attended IBS 2022 in Orlando, and we checked in with them on what’s buzzworthy at this year’s event.
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