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Smarter Building Materials Marketing

Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.







How To Solve Labor Shortage in Building Materials

The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.


TikTok Star Tony Piloseno on Being Fired To Building a Brand

He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.


Shark Tank Winner Joe Altieri On Building Brands That Disrupt

This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.


How To Get More User-Generated Photos of Your Building Products

Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.




Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.


We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Zach Beth

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Episode 87

Drive Local Demand for Building Products Using Social Media

Everyone talks about how we need to be “doing” social media as part of their marketing, but if your social media strategy isn’t integrated with the rest of your marketing tactics and your sales funnel, you're cutting the process short.

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Episode 85

Building Your Building Materials Brand on Social Media

Social media can be an incredible tool to build awareness. It drives business. It helps you reach out to new prospects, grow company culture or even can help you in recruiting. Here’s how one manufacturer’s organic social media efforts have done all three.

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Episode 19

How One Manufacturer Grew Their Instagram Following by 300% in 5 Months

You probably know your building materials company needs to be on social media, but you may not be sure where to start.

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Episode 17

The Future of Social Media for Building Materials and How to Use It to Grow Sales

Social media offers a vast opportunity for building material manufacturers to authentically connect with their audience online and increase lead conversions.

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Episode 10

Curt Steinhorst on Breaking the Scroll: How to Stand Out with Your Digital Audience

It may seem nearly impossible to get your building material company heard through all the noise of advertising, social media, and other communication that is being thrown at your audience.

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Episode 9

How Building Materials Manufacturers Can Create a Powerhouse Pinterest Presence

Pinterest is an widely underutilized resource for manufacturers. Especially considering that Pinterest is widely used by those who are researching for projects they are planning for.

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