Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
How to Grow Building Materials Sales Through Effective Sales Leadership
Ben Myers joins the show to offer insights on how building material manufacturers can lead their sales team to the next level of success.
How Lowe’s Uses Customer Data to Drive Sales
Doug Jennings joins us to share what Lowe’s is doing to collect data, how they’re using it and how building material manufacturers can apply the same tactics to improve their customer experience and sales.
How One Manufacturer Grew Their Instagram Following by 300% in 5 Months
You probably know your building materials company needs to be on social media, but you may not be sure where to start.
What Residential Builders Want From Building Material Manufacturers
Builders across the country may experience different challenges, but they all share one common hurdle in particular: deciding whether the benefit of a new building material product is worth the risk of working with a new manufacturer.
The Future of Social Media for Building Materials and How to Use It to Grow Sales
Social media offers a vast opportunity for building material manufacturers to authentically connect with their audience online and increase lead conversions.
How to Grow Sales With Dealers & Distributors
Successfully targeting dealers and distributors can be a difference maker for your building product sales.
How Building Materials Manufacturers Can Use Chatbots to Grow Sales
Chatbots can be an effective tool in engaging potential customers online in an interactive experience that answers their questions leading up to a building material purchase.
How to Get in Front of More Building Materials Decision Makers with Events & Roadshows
Getting your building products in front of decision makers is a lot easier when you take the time to understand their broader challenges and demonstrate how your company can bring them real value.
