Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
Driving Building Materials Awareness Using Facebook & Instagram Ads
Learn about the untapped potential of Facebook and Instagram ads for the building materials industry, along with examples of how to leverage their potential to grow awareness and drive leads.
How One Manufacturer Creates Raving Fans Using Content Marketing
Does content marketing really work? Find out how one manufacturer is doing content marketing so well that he's developed a fan base of customers so loyal, he can recommend competitor's products and they still come back to buy from him.
Why Walmart Is Willing to Lose Money for Customer Insights
Learn what Walmart is doing to gain customer insights and how building materials manufacturers can take the same approach (without losing money).
Podcasting Strategies for Building Materials
Learn how building materials companies can use podcasting to reach their audience—both internal and external.
Marketing Automation: An Introduction for Building Materials Manufacturers
Marketing automation is an essential part of your marketing strategy. Learn how to get started with marketing automation and how to use it effectively.
How Home Depot Sees the Future of the Industry
Hear from Home Depot's top pro salesman on how they launched their pro-focused sector, what they see for the building materials industry in 2019 and beyond, and how digital is changing the way they service pros.
How Building Materials Can Create an Incredible Customer Experience
Learn how you can create an incredible customer experience by thinking outside the box and using the latest technology. Chris Noone sits down with us to talk about how Site One has done just that to separate themselves in the marketplace.
Influencer Marketing for Building Materials: How to Drive ROI and Awareness
Learn how influencer marketing can benefit your business and how to get started.
