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VICE PRESIDENT OF INDUSTRY MARKETING
MANAGING DIRECTOR OF CORPORATE PARTNERSHIPS
Smarter Building Materials Marketing
If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
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How Sustainability Can Increase Building Materials Sales
Is it possible to be a sustainable manufacturer and stay ahead in today’s construction industry? Here’s how one lumber company’s zero waste business practices are helping them drive more profit.
How Building Materials Manufacturers Can Use Upstream Marketing To Increase Product Sales
A lot of manufacturers target their buyer audience in marketing, and cater their message just to them, whether that’s homeowners, suppliers or contractors. But that strategy can fall short, and there’s a potential to miss out on sales if you’re only marketing to the person who writes the check.
How Cameron Ashley Successfully Launched Their Ecommerce Website
The rise of eCommerce has found its way into the construction industry, leaving manufacturers with questions about how digital selling might disrupt their business. Learn how one building materials dealer has embraced eCommerce as a part of their daily business — it even resulted in a million-dollar day for their product sales.
Deep Dive: Building Materials Data & How Your Customers Want To Shop
We’re going deep into the way your audience — architects, designers, builders, contractors and DIYers — researches, finds and buys building products. We are giving building materials manufacturers a sneak peek at the latest market research from the industry — and some of the highlights might surprise you.
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