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Smarter Building Materials Marketing
If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
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3 Strategies For Building Product Companies That Still Hold True After 200 Episodes
In the 200th episode of the Smarter Building Materials Marketing podcast, Zach and Beth break down three strategies that are as true today as they were in the first episode.
The Exciting Intersection of Influencer Marketing and Building Products
Influencer marketing can help brands reach more of an audience online with the help and partnership of the right person. Today’s guest brings their experience and insight to the show to talk about the intersection of influencer marketing and building materials and how brands can benefit.
3 Questions Building Materials Manufacturers Are Asking Ahead of 2023
This week, Zach’s co-host is Grant Farnsworth, the President of The Farnsworth Group, a market research company in the building product space. We discuss the questions manufacturers are asking to help them make strategic decisions for long-term growth.
How DecksDirect Is Disrupting Building Materials Sales
We’ve always said your online presence should be your best salesperson, and our guest this week indulged us with a great discussion on the world of ecommerce. Building materials brands have a huge opportunity when it comes to online sales, and we think everyone will want to learn more.
Elevating Women in Building Materials with 84 Lumber’s Amy Smiley
How can our industry be more effective in adding — and elevating — women to our organizations? This week’s show is all about how building materials companies can grow and succeed in ways that bring in more women to the industry.
Leading Through Uncertainty in the Building Materials Industry
What does it mean to build a brand with purpose? This week’s podcast is about creating building materials businesses for the greater good and leading people through conflict. Whether you’re managing a team of two or 200, this is an episode you’ll want to hear.
Closing the Gap With Data: How Manufacturers Can Capture More Leads
Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out.
How Sustainability Can Increase Building Materials Sales
Is it possible to be a sustainable manufacturer and stay ahead in today’s construction industry? Here’s how one lumber company’s zero waste business practices are helping them drive more profit.
How Building Materials Manufacturers Can Use Upstream Marketing To Increase Product Sales
A lot of manufacturers target their buyer audience in marketing, and cater their message just to them, whether that’s homeowners, suppliers or contractors. But that strategy can fall short, and there’s a potential to miss out on sales if you’re only marketing to the person who writes the check.
How Cameron Ashley Successfully Launched Their Ecommerce Website
The rise of eCommerce has found its way into the construction industry, leaving manufacturers with questions about how digital selling might disrupt their business. Learn how one building materials dealer has embraced eCommerce as a part of their daily business — it even resulted in a million-dollar day for their product sales.
Deep Dive: Building Materials Data & How Your Customers Want To Shop
We’re going deep into the way your audience — architects, designers, builders, contractors and DIYers — researches, finds and buys building products. We are giving building materials manufacturers a sneak peek at the latest market research from the industry — and some of the highlights might surprise you.
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