All Articles

What You Can Learn From the Top 5 Flooring Manufacturer Websites
Without having an optimized and modern website, building material companies can lack lead generation, revenue and growth. Let’s take a look at five of the best flooring manufacturers’ websites and how you can learn from their success.

5 Marketing Tactics You Need in 2021
COVID brought a lot of uncertainty into the industry, and if we've learned anything, it is to expect the unexpected. But what's the best way to do that? One strategy is to position your company in a way that it can pivot with industry changes.

10 Creative Ways to Build Relationships With the A&D Community
Now more than ever, you need to have the best building materials marketing, sales tools and techniques to ensure you’re staying in touch with the A&D community in a way that engages them. Let's look at 10 unique ways to build (and maintain) relationships with the A&D community.

The Quick Reference Guide to Digital Marketing for Building Materials
Once you know where you want to drive your company, you need the right marketing plan to get you there. Understanding where your audience is and how to target them online is key to turning your online presence into a sales and lead generator.

Marketing to Architects: 7 Ways to Increase Building Product Sales
Marketing and selling to architects can be tricky. Architects are not your average customer. They have high standards, strict requirements and complex professional relationships.

What's Wrong With Your LinkedIn Profile & How You Can Fix It
Let’s look at three common mistakes and review some LinkedIn profile tips that will help you improve your page so you can grow leads, increase sales and outperform the competition.

How to Sell to Builders
When you’re selling building materials, you know you need to get your product in front of the right people. Following these strategies can help you nurture new leads, make your first sales and create customer relationships that last.

An Introduction to Online Ads for Building Materials Manufacturers
Despite the obvious benefits, the complexity of the world of online ads leads many Building Materials Manufacturers to drop out of the race. We’re here to demystify online ads so that you can get ahead of the game: building leads online and outperforming your competition.