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episode 250
episode 249
Social Media
Connect with buyers and drive ROI
Help your customers find you online
Build brand loyalty with valuable content
Precision Targeting with Programmatic Technology
Targeted Tactics for Acquiring Customers
Drive awareness & sales with influencers
Nurturing Leads Through Targeted Emails
Interactive tools and website applications
Position Your Brand for Success
Craft Your Online Presence for Success
Engage Users Across Multiple Platforms
Amplifying Reach Through Social Platforms
Crafting Impactful Narratives with Imagery
Data-Driven Decision Making for Success
Seamlessly Connecting Systems for Efficiency
Boost your construction business with these 9 innovative advertising ideas to attract more clients and projects
Featured ARTICLE
The average person sees between 300 to 700 marketing messages a day. Information overload is keeping your marketing from making an impact on potential customers. Companies that stand out are able to position themselves as helpful experts that assists their target audience as they progress through the buying cycle. Sending the same email to every one of your contacts is not going to position you as memorable or helpful.
If you've read a hundred other blog posts that talk about "How I grew my blog to 15,000 readers in one month" and want to chuck your computer at the wall because you swear you're doing everything you're supposed to but you're just not seeing any results then this post is for you.
Lead nurturing will empower you to build effective relationships with prospects throughout their buying and customer journey, not just when they are the bottom of the funnel poised for conversion. It's not enough to have a website and let it speak for itself. The disconnect between sales efforts and marketing efforts can no longer be overlooked.
Imagine a world where your website helps you reach your business goals. Imagine a world where your website isn't a completely separate commodity from sales brochures and printed fliers.
Lowe's is a Social Media trailblazer in the home improvement industry. In this infographic we show how they used a brand new social media channel to win users across multiple platforms, including Facebook which hosts their target demographic.
We've all heard that A/B testing is important, but not many people are actually doing it. If you are thinking about running an A/B test of your own, here are some tips for a successful testing experience.
Goals without a plan are just wants or wishes. A goal that's not connected to a plan or a roadmap of how you will accomplish that goal, is just a hope. The plan is the actionable list of steps that turns the goal into something beyond a wish list. Most companies make the mistake of adding goals to their marketing plans without taking the time to map out how each of those goals will be accomplished during the year.
Consistently using headings, subheadings and the same spellings of weird words is a piece to the confidence puzzle, and it's really easy to blow it.