All Articles
Competitor Insights for Building Materials Companies: 3 Things Our Data says Your Competition is Doing this Year
Getting an inside view at what your competition is doing is a big deal for building materials companies. We’ve reviewed the data from our latest survey about digital marketing and building materials companies, and have come up with 3 marketing trends that your competitors are likely taking on this year.
Marketing Automation: 7 Reasons Building Materials Companies Should Get On Board
Marketing Automation is a game changer for the building materials industry. It solves the problems of a jammed-up sales funnel, sending the same generic email to every lead and never being sure what a potential customer really wants from you.
Marketing Budgets for Building Materials Companies: Who's Spending Where & Why
Marketing budgets are changing in the building materials industry. Your competition is spending more on digital this year. In fact, building materials companies are spending more in almost every area of digital marketing across the board.
5 Quick SEO Tips for Building Materials Companies
Here are five things you can do right now that can help your building materials company improve search rankings.
An Introduction to Marketing Automation for Building Materials Companies
The average person sees between 300 to 700 marketing messages a day. Information overload is keeping your marketing from making an impact on potential customers. Companies that stand out are able to position themselves as helpful experts that assists their target audience as they progress through the buying cycle. Sending the same email to every one of your contacts is not going to position you as memorable or helpful.
Why No One Cares About Your Building Materials Blog
If you've read a hundred other blog posts that talk about "How I grew my blog to 15,000 readers in one month" and want to chuck your computer at the wall because you swear you're doing everything you're supposed to but you're just not seeing any results then this post is for you.
Successfully Nurture Leads: Top 3 Secrets for Building Materials Companies
Lead nurturing will empower you to build effective relationships with prospects throughout their buying and customer journey, not just when they are the bottom of the funnel poised for conversion. It's not enough to have a website and let it speak for itself. The disconnect between sales efforts and marketing efforts can no longer be overlooked.
Content Strategy for Building Materials Companies: How to Get the Ball Rolling
Imagine a world where your website helps you reach your business goals. Imagine a world where your website isn't a completely separate commodity from sales brochures and printed fliers.
