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Smarter Building Materials Marketing
If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
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Navigating AI in Photography: Opportunities & Limitations for Manufacturers
Hear from the “Official Photographer of the Home Building Industry” on the impact of AI on photography, the importance of copyright protection and how to create captivating visuals for builders and architects.
Breaking Down Silos: Aligning Marketing And Sales For Business Growth
Discover an innovative strategy to differentiate your building materials in the marketplace and make your customers' lives easier. Find out how aligning your sales and marketing efforts can drive growth and create a strong partnership with your dealers.
How Manufacturer Reps Can Increase Specifications with Commercial Design Firms
Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered.
From Leads to Loyalty: How To Take a Customer-Centric Approach To Building Materials Marketing
Digital platforms and consumer behavior are constantly rewriting the rules of marketing, so how can businesses in the building materials industry adapt and thrive? This week, we are talking about the power of trust, personalized experiences and the crucial role of the customer journey in driving sales and revenue.
Features vs. Benefits: Why Building Materials Manufacturers Need to Know the Difference
Can you articulate the difference between a feature and a benefit? If not, you’re probably using them wrong in your sales copy. This week we talk about the difference between features and benefits and how to use them for the most impact.
Looking Toward 2024 and 2025: Unpacking the Future of Single-Family Residential Construction
Grant Farnsworth is back to talk about the 2024 and 2025 outlook for new single-family residential construction. We also share insights for manufacturers who aren’t hitting sales numbers.
Creating Value and Growing an Audience Through YouTube
Building a social media presence is essential for everyone in the building materials industry. But with so many platforms, where do you start? This week’s guest explains why YouTube is the best platform to grow your audience and bring them value.
Do Building Materials Manufacturers Really Need Marketing?
Have you ever thought that you don’t need marketing to be successful? If so, then this episode is for you. Beth and Zach talk about the importance of marketing, even for manufacturers who are “too big to fail” — because the truth is, you’re not.
Attract More Talent By Creating a Culture of Leadership
It can be hard to find high-quality employees in today’s job environment. However, it’s not impossible. This week's guest talks about how they’ve managed to grow their team by 20 percent year over year while decreasing turnover through their culture of leadership.
5 Elements Manufacturers Can A/B Test Right Now to Drive Results
How confident are you that your headlines or CTAs are truly the best choices? We’re diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.
How to Sell High-Performance Building Products to Builders
Innovative, high-performance building materials can be difficult to market and sell. This week’s guest not only has a brand new, innovative product, but one that’s high-performance and sustainable. He talks to Zach about how he’s been able to market and sell this innovation to builders.
How Building Materials Manufacturers Can Focus on Value Services With a Commodity Product
When you compete on millimeters and price, it becomes a race to the bottom. This week’s guest shares how emphasizing value and building strategic partnerships with customers can help you move beyond price and cultivate lasting relationships.
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