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episode 249
episode 248
Ecommerce
Connect with buyers and drive ROI
Help your customers find you online
Build brand loyalty with valuable content
Precision Targeting with Programmatic Technology
Targeted Tactics for Acquiring Customers
Drive awareness & sales with influencers
Nurturing Leads Through Targeted Emails
Interactive tools and website applications
Position Your Brand for Success
Craft Your Online Presence for Success
Engage Users Across Multiple Platforms
Amplifying Reach Through Social Platforms
Crafting Impactful Narratives with Imagery
Data-Driven Decision Making for Success
Seamlessly Connecting Systems for Efficiency
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
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Founder & CEO, Flexscreen
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Vice President of Industry Marketing, Houzz
Chief Builder of Risinger Build and founder of the Build Show Network
CEO of John Burns Research and Consulting
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
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He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
Fresh off the plane home from the 2023 International Builders' Show, Zach, Beth and Steve talk about their initial thoughts and feedback of the event overall. They also name their biggest winners — and losers.
Do you know the best way to create a relationship with your audience? In this episode, Zach and Beth talk to their guest about the changes happening in the market, specifically in relation to builders, contractors and other audiences that manufacturers target.
Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out.
How do your message and sales strategy need to change right now to take advantage of the current market we're in? This is a critical question every company in the building product space is asking as we navigate how to do business during COVID-19.
Getting your building products in front of decision makers is a lot easier when you take the time to understand their broader challenges and demonstrate how your company can bring them real value.
Every year, building material companies spend hundred of thousands, if not millions, of dollars on trade shows, but they rarely are able to report on the ROI from these expensive events.
Generating more leads through your website starts with understanding why your audience comes to your site in the first place.