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Smarter Building Materials Marketing
If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
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The Winners and Losers of IBS/KBIS 2023
Fresh off the plane home from the 2023 International Builders' Show, Zach, Beth and Steve talk about their initial thoughts and feedback of the event overall. They also name their biggest winners — and losers.
Why Building Materials Manufacturers Should Measure for Momentum
Do you know the best way to create a relationship with your audience? In this episode, Zach and Beth talk to their guest about the changes happening in the market, specifically in relation to builders, contractors and other audiences that manufacturers target.
Closing the Gap With Data: How Manufacturers Can Capture More Leads
Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out.
How One Building Products Manufacturer Is Pivoting Their Marketing During COVID
How do your message and sales strategy need to change right now to take advantage of the current market we're in? This is a critical question every company in the building product space is asking as we navigate how to do business during COVID-19.
How to Get in Front of More Building Materials Decision Makers with Events & Roadshows
Getting your building products in front of decision makers is a lot easier when you take the time to understand their broader challenges and demonstrate how your company can bring them real value.
3 Data-Driven Winning and Losing Strategies for Building Materials Manufacturers at Trade Shows
Every year, building material companies spend hundred of thousands, if not millions, of dollars on trade shows, but they rarely are able to report on the ROI from these expensive events.
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