Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
How to Sell Building Projects and Products More Quickly
The way we are building homes has changed—and the way that today’s homeowner wants to buy is also changing. Today’s guest breaks down the changes that are happening in the marketplace, building technology and what this means for builders and manufacturers in today’s real estate environment.
Going Virtual: Visualizers and the Future of Building Product Samples
Our podcast guest this week has a front-row seat to the future of building product sales. Beth talked with Josh Ruff from Roomvo about how manufacturers can make the online and in-store sales experience more seamless for customers — but check out the full episode for some predictions about the future of building materials and product samples.
The Exciting Intersection of Influencer Marketing and Building Products
Influencer marketing can help brands reach more of an audience online with the help and partnership of the right person. Today’s guest brings their experience and insight to the show to talk about the intersection of influencer marketing and building materials and how brands can benefit.
Building Materials Sustainability: “This Is The Time to Double Down”
This week’s episode was a global affair — not just because our guest lives halfway across the world, but because of the issue of climate change and the risks we all face today. We dig deep into the topic of sustainability and how manufacturers can guarantee a future for our planet: a topic that’s heavy on everyone’s mind.
3 Questions Building Materials Manufacturers Are Asking Ahead of 2023
This week, Zach’s co-host is Grant Farnsworth, the President of The Farnsworth Group, a market research company in the building product space. We discuss the questions manufacturers are asking to help them make strategic decisions for long-term growth.
Why Your Product Needs to Win Over Designers (and How)
Winning over the designer on a project is crucial for building products brands, especially in the early stages of their project. This week, Zach and Beth talk with a special guest about how to guarantee architects and designers will spec your product when it’s time to start shopping.
The Edge of Evolution: Recruiting Skilled Labor in a Gig Economy
It’s a new world of work out there, and finding skilled labor in the workforce has been a challenge for everyone in the building materials industry. This episode is a must-listen for brands, builders and anybody who wants to recruit talent in today’s gig economy.
2023 Housing Market Predictions and How Manufacturers Should Manage
It’s time to talk numbers again: about the housing economy and building materials, and what the housing recession means for manufacturers. (Note: It’s not all bad news.)
