Keywords: Why They Matter & How to Use Them
Are keywords an asset or liability to your web traffic strategy?
Keywords exist to tell search engines what your web page is about so your page will show up when users search the internet using keywords that match the ones on your site.
With a successful keyword strategy, you'll see increased traffic to your website as well as increased conversions because visitors won't land on your site on accident.
That's why we've made this simple guide to getting started with keywords.
We'll Walk You Through
Thinking like your target audience
Researching keyword options
Incorporating keywords into your site
Reporting on your keywords
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