What better way to learn about this important consumer in the building materials world than by hearing from them directly? We surveyed DIYers to discover what drives them to purchase, what builds their confidence in brands and what extras they are willing to pay for. Discover key insights into the world of the DIY Consumer, and get your company ready to target them more effectively than ever using the information in this report.
Download this report to learn:
- The top influencers that drive DIY Consumer to purchase
- The key demographics that describe DIYers
- How much they plan to spend on their DIY projects in 2015
- The top 5 places DIYers go for project inspiration
- How to win their loyalty without being in a big box store
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Most consultants (like the first marketing firm I hired) would instantly say yes and begin over-promising.