Social media is no longer optional for building materials manufacturers, distributors and construction companies. Your buyers, including contractors, architects, home builders and DIY consumers, are active on platforms like Instagram, LinkedIn, Facebook and Houzz, and the companies that show up consistently with the right message are the ones that win their attention and their business.
This section covers social media marketing strategies built specifically for the building materials and construction industry. You'll find platform-specific guides for companies targeting contractors and trade professionals on LinkedIn, visual product showcases on Instagram, community building on Houzz and campaign ideas for HVAC, roofing and construction companies looking to generate more local leads through social channels.
We go beyond generic social media advice. The articles here dig into the real challenges building materials companies face online: how to create content that doesn't get scrolled past, how to build relationships with the architecture and design community, how to use social media data to sharpen your targeting and what the numbers say about where your buyers are actually spending their time.
Whether you're just getting started with social media or looking to level up an existing strategy, this section will help you build a presence that drives real business results, not just likes and follows.
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content and social media marketing or reach out to talk through your specific goals.
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