15 Construction Marketing Methods to Elevate Your Business Above the Rest

You know that marketing is important for any business to thrive, but maybe you’re wondering which strategies will work best for your construction company. 

It can be tempting to spread your marketing budget over every new marketing strategy or agency that comes along. However, that often ends in inconclusive results and a weak ROI. When choosing truly effective marketing strategies for your construction company, you have to be clear on the results you want and who your business’s target audience is.

Once you’re crystal clear on those two items, picking and choosing marketing strategies will be much easier.

Here are 15 unique marketing ideas specifically tailored for construction companies to help you stand out in a competitive market.

Why You Need A Construction Marketing Strategy In 2024?

Effective marketing strategies for construction companies must take many variables into consideration to suceed these days. Because construction companies are often multi-pronged ventures with various subcontractors, vendors and partners, building trust with customers and leads needs to be the foremost goal and message of all marketing campaigns. And now you have to do all that in the digital realm where the large portion of a buyer's journey happens before even the first contact.

On the backend, this means thoroughly vetting all of your business partners and ensuring every customer experiences the same level of service no matter who they are interacting with. On the client-facing side of marketing, it means creating a cohesive, multi-channel strategy that adds clarity and value to potential customers.

Every marketing strategy and channel mentioned in this article has the power to generate quality leads for your construction business and become an effective, automated marketing system that grows your business from all sides. With that said, let’s dive into the first strategy.

1. Become Google Guaranteed and Run Local Services Ads

Becoming Google Guaranteed can significantly enhance your construction company’s online credibility and visibility. 

When your construction business is Google Guaranteed, it means that your company has undergone and passed Google’s rigorous vetting process and is now an entity that Google trusts and endorses. Google screens for fair business practices, company legitimacy and overall product and service quality. After your construction business has been approved, your company’s search engine listing will display a green checkmark badge signaling to online viewers that your business is Google Guaranteed.

The Google Guaranteed badge instantly earns your construction business a high level of trust with online users, thereby increasing traffic and conversion rates. It also earns your business an extra layer of liability coverage as Google will (at its sole discretion) reimburse unsatisfied customers.

Running local services ads (LSAs) often goes hand in hand with being a Google Guaranteed business. LSAs are specialized search ads designed for service-based businesses–like construction companies. These ads can help your construction company appear at the top of search results for relevant, local search queries, driving more qualified leads to your business.

For example: when an online user types “home remodeler near me,” if your construction company offers home remodeling as a service and is running an LSA for that service, your business will appear near the top of the search engine results page (SERP).

2. Explore Account-Based Marketing for Your Construction Company

Account-based marketing (ABM) focuses on targeting specific, high-value accounts rather than a broad audience. For construction companies, this means honing in on established and lucrative entities, such as large corporations or government agencies, and tailoring marketing efforts specifically to them. This could involve:

• Personalized marketing materials that address the unique needs of each target account.
• Dedicated landing pages for each account.
• Customized email campaigns.
• Hosting exclusive events or webinars for these accounts.

Your construction company’s ABM strategies should be designed with lengthy sales cycles in mind. By nature, these larger accounts may move slower in their decision-making processes than smaller clients; however, the value, security and brand credibility that they can offer your construction company long-term is well worth the patience and consistency.

3. Start SMS Marketing Campaigns Now

SMS marketing is a powerful tool for reaching clients directly on their mobile devices. Recent studies have found that SMS campaigns receive far better open and engagement rates than email campaigns. 

Construction companies can use SMS marketing to:

• Send project updates
• Notify clients about special promotions or new services
• Remind clients of upcoming appointments or deadlines
• Gather feedback, reviews and testimonials through quick surveys

Ensure that your SMS messages are concise, relevant and include a clear call to action. Like email marketing, SMS contacts should have voluntarily opted-in to receive marketing materials and always be offered a way to opt out. Follow all laws and rules regarding ethical SMS marketing. 

4. Create and Run Referral and Loyalty Programs

Word-of-mouth marketing is incredibly valuable in the construction industry. Referrals and word-of-mouth automatically carry a high level of trust and can inspire new leads to take quick action. Encourage your satisfied clients to refer new customers by offering them incentives such as discounts, free services or gift cards.

Similarly, create a loyalty program that rewards repeat clients with exclusive benefits, fostering long-term relationships.

Remember to create referral and loyalty programs that make sense for your construction company’s business model and that speak directly to your target market’s needs and wants.

5. Index Your Construction Company’s Website Across All Internet Directories

Ensure that your construction company's website is properly indexed on all relevant online directories such as Google My Business, Yelp, Bing Places and industry-specific directories like Angie’s List or Nextdoor. Indexing improves your construction business’s search engine optimization (SEO) and online visibility and makes it easier for potential clients to find you.

Platforms like Yext are specifically designed to index your business across a myriad of internet directories.

6. Run Google Search Ads, Display Ads, LinkedIn Ads and Meta Ads

Paid advertising campaigns can drive immediate, high-intent traffic to your construction company’s website and generate qualified leads. Here are some platforms to consider:

• Google Search Ads: Target specific keywords related to your construction company’s services to appear in search results.
• Google Display Ads: Use visual ads to target users browsing websites related to your industry.
• LinkedIn Ads: Reach professionals and decision-makers in industries that may require construction services and build relationships with potential vendors and business partners.
• Meta Ads (Facebook and Instagram): Use targeted ads to reach a broad audience, showcasing your projects with eye-catching visuals.

It’s important to create ads for every stage of the sales funnel and to ensure all other live marketing materials support the ads’ message and call to action. This closed, virtuous marketing cycle creates a streamlined and superior user experience and an elevated brand presence for your construction business. 

7. Host Livestreams on Social Media to Please Algorithms

Livestreaming on platforms like Facebook, Instagram and YouTube can significantly boost your construction company’s online visibility. Social media algorithms tend to prioritize live content, increasing your business’s reach and impact. Consider livestreaming:

• Project updates and site tours.
• Q&A sessions with industry experts.
• Behind-the-scenes looks at your construction processes.

Engage with viewers in real-time during these livestreams to build a stronger connection with your audience.

Livestreams don’t have to be hours long or even be pre-planned, structured webinar events. While including long-form livestreams into your construction company’s overall social media marketing strategy every once in a while is effective, your business will see more promising results from consistently going live, no matter the length of time.

8. Give Away Stuff and Merchandise

People love freebies, and offering free items can attract potential clients. Consider giving away branded merchandise, free consultations or discount vouchers.

9. Create a Blog with Shareable and Shoppable Content

With search engine algorithms and online users expecting more from content, your construction company’s blog needs to be more than just informative to be competitive online. 

Blogs that are easily shareable and shoppable create a high level of engagement, can increase dwell time and can earn your construction company more business than blogs that simply share information. For a blog to be considered shareable, it needs to have the following characteristics: 

• Clear share icons on popular platforms like social media and email 
• Offer immediate, actionable value that anyone can implement 
• Be visually appealing and professional 
• Offer an incentive for sharing 

For a blog to be considered shoppable, it needs to have the following characteristics: 

• Direct links for product and service information and a way to purchase 
• High-resolution images that display products and services
• Include valuable educational information and not just sales pitches 

A well-maintained shareable and shoppable blog can position your construction company as an industry authority and as an invaluable resource for clients and leads. 

10. Use Only High-Resolution Images for Your Construction Company’s Blog and Website Design 

High-quality images are essential for making a great first impression. In the construction industry, where visual appeal can significantly impact a client's decision-making process, high-resolution images can showcase your business’s projects in the best light. 

Ensure that your construction company’s website, blog posts and social media profiles are populated with professional-grade photos of your work. This not only enhances the aesthetic appeal of your online presence but also builds trust with potential clients by demonstrating the quality of your craftsmanship.

Additionally, search engine algorithms take image and asset quality into consideration when ranking results. 

11. Run Email Marketing Campaigns to Boost Retention

Email marketing remains a staple for engaging with clients and increasing retention. For construction companies, email marketing can help keep active and lapsed clients informed about new projects, industry news and special offers. Here are some in-depth email strategies to implement:

Segment Your Audience: Divide your email list into segments based on criteria such as past projects, location and interests. This allows you to send more personalized and relevant content.

Personalized Content: Use personalization tokens to address recipients by name and tailor content to their specific needs.

Automated Drip Campaigns: Set up automated email sequences to nurture leads over time. For instance, a new subscriber could receive a welcome email, followed by a series of emails detailing your services, case studies and client testimonials.

Offer Valuable Content: Share insightful blog posts, how-to guides and industry updates that provide real value to your audience and incentivize them to become an evangelist for your business.

12. Participate in Co-Marketing Campaigns with Similar Construction Businesses

Co-marketing involves partnering with other complementary businesses to promote each other's services. This can be particularly effective in the construction industry where collaborations with suppliers, architects or interior designers can benefit both parties. 

By co-hosting webinars, sharing content or running joint advertising campaigns, you can reach a wider audience and build stronger industry relationships. As your construction company meets and collaborates with these complementary businesses, keep track of which ones could be long-term vendors and business partners and who has the most valuable pool of clientele who could benefit from your business’s services. 

13. Attend Trade Shows to Connect with Other Construction Businesses, Vendors and Customers

Trade shows are excellent opportunities to network with potential clients and industry peers. They allow you to:

• Showcase your company’s services and past projects.
• Learn about the latest industry trends and innovations.
• Build relationships with suppliers and other construction professionals.
• Generate leads and close deals on the spot.

Prepare engaging booth displays and marketing materials to maximize your impact at these events. While trade shows and industry conventions are excellent advertising spaces, remember to lead by offering value instead of immediately asking for something from industry peers or potential customers. 

14. Conduct an SEO Audit on Your Website

SEO is critical for improving your website's online visibility. Regularly conduct SEO audits on your construction company’s website to identify and fix issues that could be hindering your business’s search rankings. Important SEO areas to focus on include:

• On-Page SEO: Ensure your content is optimized with relevant keywords, meta descriptions and header tags.
• Technical SEO: Check for issues like broken links, slow page load times and mobile-friendliness.
• Content Quality: Update old content, add new relevant posts and ensure all content is high-quality and valuable to your audience.
• Search Engine Algorithm Values: Stay informed on all search engine algorithm updates and values and make appropriate changes to stay competitive in search results. 

Recommended read: SEO for Construction Companies: How to Get High-Quality Traffic From Google

15. Review Marketing

Collecting and showcasing customer reviews can significantly impact your construction company’s reputation and online credibility. Encourage satisfied clients to leave positive reviews on platforms like Google, Yelp, your business’s website and industry-specific sites. 

Respond to all reviews, both positive and negative, to show that you value client feedback and are committed to continuous improvement.

Ready To Generate More Leads?

Implementing these 15 unique marketing strategies can help your construction company attract more clients, build stronger relationships and, ultimately, grow your business. By leveraging a mix of digital and traditional marketing tactics, you can enhance your business’s online visibility, showcase your project expertise and stand out in a competitive market. Start incorporating these strategies into your construction company’s marketing plan today and watch your business thrive.

Venveo is a full-service marketing agency specializing in transforming building materials business’ marketing strategies into growth machines. Get your free marketing plan here and contact us to get started.