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Data helps us connect the dots between the different parts of an organization, whether that's product development, marketing, sales or customer service. Data plays a bigger role in a lot of the decisions that today’s manufacturers make — are you using it to your advantage?

Want a pipeline that fills itself? This week, we talked with an expert in business development on how manufacturers create a pipeline that's constantly full with commercial architects, without actually having to generate a lot of outbound activity.

The question we get asked most often is about social media and its ROI. So this week’s episode is all about the strategies and tactics we use to help building materials manufacturers succeed in the digital world. If you’re trying to level up your social media presence, stay tuned.

What’s getting builders to switch the products they typically build with? While builders and other construction professionals aren’t known to adopt new products or materials readily, we’re finding that behavior has started to shift. This week’s episode explores why.

Growing a building materials brand is about the story you’re telling. The better the story, the greater the sale. But what if you’ve got a few different audiences? What should your brand’s story sound like then? Let’s find out from a company that began their story from the ground up.

What issues are ahead in land development and how will that affect the future of the construction industry? This week’s episode features an in-depth interview with a land developer who helps us understand the market from the inside out.