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Manufacturers depend on their marketing departments for everything from sell sheets to social media. For a lot of manufacturers, all of that weight falls on just one set of shoulders. Are you a marketing department of one? Here are three of the absolute essentials you’ll need if you’re riding solo.

Content is a hot topic here at Venveo, but this week’s show gets specific about five types of content you need to put on the calendar next year. If you stick around until the end you’ll get a bonus tip from Beth. The content building materials manufacturers create can make a big impact on their brand in 2022. Are you ready to level up your marketing?

Did you know that we spend more time checking our email on our phones than we do our desktops? And any time Apple — who has the lion’s share of mobile users — makes a change to how they collect data or handle privacy around email, it's going to have an impact on those of us who are marketers. And Apple's done it again.

Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out.

Is it possible to be a sustainable manufacturer and stay ahead in today’s construction industry? Here’s how one lumber company’s zero waste business practices are helping them drive more profit.

Video content will be a must-add to your marketing plans after listening to this episode, so get out your notebook. We talked about video marketing strategies with a manufacturer who recently won several awards for their content … and there’s one surprising tip we can’t wait to share with you.