Content Marketing for Pros: What Contractors & Installers Want From Manufacturers

If you’re a building materials manufacturer with a website, then pay attention to this week’s episode. Google is rolling out an algorithm update that's going to impact everybody's digital presence, and we dive into how you can improve your SEO and Google rankings, and stay ahead of these major changes.

A lot of manufacturers target their buyer audience in marketing, and cater their message just to them, whether that’s homeowners, suppliers or contractors. But that strategy can fall short, and there’s a potential to miss out on sales if you’re only marketing to the person who writes the check.

Before the rest of 2021 escapes us, we wanted to bring our audience some perspective on what our industry can look forward to in the months ahead. This episode features some important insights on the construction market this year and what we’ve all been through. Listen until the end, because you’ll hear some great suggestions around how manufacturers can navigate upcoming shifts in the pro and homeowner markets.

We’re going deep into the way your audience — architects, designers, builders, contractors and DIYers — researches, finds and buys building products. We are giving building materials manufacturers a sneak peek at the latest market research from the industry — and some of the highlights might surprise you.

You might have a marketing plan in place for your building materials brand, but are your products capable of exciting your audience? We talk with a designer, who also works for a manufacturer, about an effective yet overlooked strategy that can keep your audience truly engaged and excited about your products.

One developer has improved their customer experience and increased sales after implementing digital tools to virtually sell new homes during the pandemic. Now that restrictions are being lifted, we discuss if virtual selling will last and why it should.