Closing the Gap With Data: How Manufacturers Can Capture More Leads

Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out.

Data helps us connect the dots between the different parts of an organization, whether that's product development, marketing, sales or customer service. Data plays a bigger role in a lot of the decisions that today’s manufacturers make — are you using it to your advantage?

Growing a building materials brand is about the story you’re telling. The better the story, the greater the sale. But what if you’ve got a few different audiences? What should your brand’s story sound like then? Let’s find out from a company that began their story from the ground up.

If you’re a building materials manufacturer with a website, then pay attention to this week’s episode. Google is rolling out an algorithm update that's going to impact everybody's digital presence, and we dive into how you can improve your SEO and Google rankings, and stay ahead of these major changes.

A lot of manufacturers target their buyer audience in marketing, and cater their message just to them, whether that’s homeowners, suppliers or contractors. But that strategy can fall short, and there’s a potential to miss out on sales if you’re only marketing to the person who writes the check.

Before the rest of 2021 escapes us, we wanted to bring our audience some perspective on what our industry can look forward to in the months ahead. This episode features some important insights on the construction market this year and what we’ve all been through. Listen until the end, because you’ll hear some great suggestions around how manufacturers can navigate upcoming shifts in the pro and homeowner markets.