How Building Materials Companies Can Build Brand & ROI With Design Influencers

Standing out from the competition is getting harder for brands. So our first guest of 2021 was someone who finds creative, impactful ways for building materials manufacturers to promote their products. Linda Weinstein, creator of the popular One Room Challenge, talked with us about how you can tap into influencer marketing to establish your brand, grow your audience and build authority.

Our first episode of 2021 is a little different. Zach has hand-picked three of the most significant statistics from the mountains of 2020 data that he believes will help you — building materials manufacturers — think strategically about your online presence in 2021.

Over the last several months, we’ve conducted research about the dramatic shifts currently occurring in the building materials market. After surveying over 2,000 DIYers and professionals, we’ve gained essential insights on how your products are being found and why they’re being purchased — and how to fix it if they aren’t.

This week, Zach and Beth talk with Casey Grey, founder of Conscious Builder, about meeting customers’ needs for specific building products and how he discovers them.

This week, Zach and Beth talk with Bradley Hartmann from Behind Your Back Sales to discuss strategies on communicating with channel partners during the pandemic and how to build those relationships.

The podcast has been taken over! For our 100th episode, Steve and Deanna look back on the last 100 episodes and talk about their biggest takeaways and strategies.