3 Types of Content that Every Manufacturer Needs to Drive SEO and Awareness

Learn about the results of a recent survey conducted by The Farnsworth Group with pros in the building materials industry, including how they use online tools to make business decisions.

Learn how one manufacturer took his company from a commodity product to a sought-after brand, coveted by designers and celebrities alike.

Learn about major changes and shifts to Google, Facebook and LinkedIn and how they will impact building materials manufacturers.

In order to win in your industry, you need to be able to sell to builders and contractors effectively, in a way that resonates with them. This week, we talk to a builder about how to get pros to switch to a new product or try a new one.

Learn about the importance of conversation marketing, what it is and why you need it to build relationships, trust and sales.

Learn how to win over sales reps, how to avoid common mistakes and how to start building better relationships and growing sales through your external sales rep team.