2025 BUILDING PRODUCTS CUSTOMER WORKSHOP AGENDA

DAY 1: TUESDAY, DECEMBER 3

9:00 - 9:30 AM
House Rules & 2025 Building Products Customer Outlook
Beth PopNikolov & Grant Farnsworth

9:30 - 10:15 AM
Expert Pulse on Builders & Remodelers
Danushka Nanayakkara

10:15 - 10:30 AM
Break

10:30 - 11:00 AM
Building Products Customer Guide to Builders
Zach Williams & Grant Farnsworth

11:00 AM- 12:00 PM
Workshop: Labor Challenges  
How to Leverage Solutions and Services to Solve Labor Pains
All Attendees

12:00 - 12:45 PM
Lunch

1:00 - 1:30 PM
Building Products Customer Guide to Architects
Grant Farnsworth & Beth PopNikolov

1:40 - 2:45 PM
Architect & Builder Customer Panel 

2:45 - 3:00 PM
Break

3:00 - 4:00 PM
Happy Hour + Q&A with Pro Influencers
Steve Ford, HGTV & Erik Perkins,
Perkins Builder Brothers

DAY 2: WEDNESDAY, DECEMBER 4

9:00 - 9:15 AM
Takeaways from Day 1 & Set the Stage for Day 2
Zach Williams & Grant Farnsworth

9:15 - 9:45 AM
Building Products Customer Guide to Installers & Specialty Trades
Deanna Murphy & Grant Farnsworth

9:45 - 11:00 AM
Contractors, Installers & Specialty Trades Customer Panel

10:45 - 11:00 AM
Break

11:00 AM- 12:00 PM
Workshop: Marketing Challenges
Winning Strategies for Every Marketing Channel and Customer
All Attendees

12:00 - 12:45 PM
Lunch

12:45 - 1:30 PM
Expert Pulse on DIYers
Abbe Will

1:30 - 2:00 PM
Building Products Customer Guide to DIYers
Beth PopNikolov & Grant Farnsworth

2:00 - 3:00 PM
Workshop: Brand Health Challenges
How to Drive and Measure Brand Health and Brand Loyalty
All Attendees

3:00 - 4:00 PM
Workshop: 2025 Action Plans
Create & Share 2025 Action Plans
All Attendees