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Why Companies Fail at Self Promotion

Goals without a plan are just wants or wishes. A goal that's not connected to a plan or a roadmap of how you will accomplish that goal, is just a hope. The plan is the actionable list of steps that turns the goal into something beyond a wish list. Most companies make the mistake of adding goals to their marketing plans without taking the time to map out how each of those goals will be accomplished during the year.

Zach Williams

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