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Content Strategy Message Hierarchy Explained: Who’s in Charge Here?

Recently I was putting together the final touches of a Content Strategy for one of our clients. Several coworkers had spent weeks and weeks conducting consumer research about our client's target audience. I'd spent hours with our client learning about their sales process, their company culture, their goals and their value proposition. I then went back and reviewed the results from our consumer research and compared them to the notes I had from our client meetings.

Beth PopNikolov

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